Join VentureBeat on Thursday, July 9 at 12 p.m. PT/3 p.m. ET/ 19:00 GMT for a special Tweet Jam with VentureBeat Insight analyst Andrew Jones.
We’ll be discussing marketing technology specific to customer identity and personalization.
[aditude-amp id="flyingcarpet" targeting='{"env":"staging","page_type":"article","post_id":1763950,"post_type":"vbwebinar","post_chan":"none","tags":null,"ai":false,"category":"none","all_categories":"business,enterprise,entrepreneur,marketing,","session":"A"}']In addition to the VB Insight analysts and the experts we’re assembling, the VentureBeat community is welcome to participate in this discussion by following the #vbwebinars hashtag.
We’ll shape the discussion through these questions:
- Does personalization work in marketing and is it worth the investment?
- How do you respond to personalized marketing content? What’s good and what’s not?
- What customer data do you use to personalize content — email, web, ads, email, etc.?
Participation guidelines for this Twitter Chat:
- Log into your Twitter account using Twitter’s native web app or your favorite Twitter client and start chiming in at 12 p.m. PT/3 p.m. ET. It’s just that easy.
- Introduce yourself with your first #vbwebinars tweet, including your name, title, and the organization you work for.
- The questions will be coming from @VentureBeat’s Twitter handle with the hashtag #vbwebinars tagged to each tweet. For example,
Q1 Does personalization work in marketing and is it worth the investment? #vbwebinars
- Subsequent tweets should start with the question number you’re responding to and the #vbwebinars hashtag. This allows for participants to thread the discussion more easily. For example:
A1 Investment in personalization on any given channel depends on the # of prospects you engage with, & resources dedicated #vbwebinars
Helpful suggestions:
- Please don’t pitch products or services — stay focused on the topic and contribute your thought leadership.
- Remember that this is a public chat — keep it professional but informal.
Pick up on the action @VentureBeat or by following the #vbwebinars hashtag starting at 12 p.m. PT / 3 p.m. ET.
This Twitter chat is the opening act of our upcoming Personalization webinar. We’ll have a talk with industry experts on how they use personalization today to drive their business, as well as preview data from our next VB Insight report on personalization — in fact, this data is so new, we haven’t even released it yet. Be the first kid on the block to have a look at Andrew Jones’ in-depth coverage of personalization technology — the must-haves, the hits and misses, and the strategies you need to achieve maximum customer engagement. You know, without being super creepy.
Jones will be joined by GrubHub’s vice president of digital marketing and CRM, Rich Lesperance; LivingSocial’s director of data science, Elena Zheleva; and First Insight’s president and CEO, Greg Petro.
Register today so that you don’t miss the live roundtable discussion and audience Q&A with this fascinating panel of experts.