Late Wednesday night, Twitter announced it acquired mobile payment system CardSpring. Twitter’s advertising team says CardSpring will fit nicely into the company’s framework for recommending products and services — and for making purchases through tweets.
CardSpring is known for it application programming interface (API) that lets developers make online applications for credit, credit, and other types of financial transactions: think loyalty cards. In 2012 the company landed $10 million in funding, which Accel Partners and Greylock Partners led.
[aditude-amp id="flyingcarpet" targeting='{"env":"staging","page_type":"article","post_id":1509038,"post_type":"story","post_chan":"none","tags":null,"ai":false,"category":"none","all_categories":"business,entrepreneur,mobile,","session":"D"}']“At Twitter, we will continue to grow the adoption of our platform and work with our publisher, financial, and retail partners to create new, innovative commerce experiences for consumers,” says the company in a blog post.
Adding a mobile-payment infrastructure to Twitter could help the company’s initial efforts to bring actual commerce to the messaging network. Already, Starbucks has developed a “tweet-a-coffee” function; connecting your Twitter and Starbucks accounts, you can virtually tweet a cup of coffee to a friend and they will receive a $5 e-gift card. With a system for credit card entry, you may soon be able to tweet all sorts of products to your friends — and maybe even straight cash.
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The acquisition falls in line with the general trend of “frictionless” payments on the Web. Earlier today, we noted that Facebook is flirting with a “buy button” so you won’t need to leave the site to make a purchase.
This is the latest in a series of acquisitions by Twitter that focus on mobile technologies. Most recent, the company snapped up mobile ad tech firm TapCommerce for $100 million. Financial details of the deal with CardSpring were not disclosed.
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