Twitter changes how often you’re notified about new Moments

Twitter has changed the frequency in which you’ll see that blue dot indicating that there’s a new Moment to be seen. The company tweeted out this evening that following user feedback (read: lots of tweets) on the issue, notification in Moments will “appear less frequently.”

https://twitter.com/twittermoments/status/662799083602505728

How much less remains to be seen — Twitter declined to comment further, referring us to the above tweet from its Twitter Moments account — but no longer will you have to go on Twitter.com or use its mobile app and have that blue icon always lit and annoying you that there’s no real way to get it to go away for longer than a few seconds.

Twitter Moments, if you recall, is a feature the company debuted last month which curates the best tweets around major events such as baseball’s World Series, best pug photos, the MSNBC’s Democratic forum, or those around a Q&A with artist Ellie Goulding. This is something that appears to be a main point of focus for the company, as it plays a central role in Twitter’s recently announced ad campaign which debuted during the World Series.

And these are just with the natural tweets that occur. There’s also promoted Moments that brands can purchase, which can cause that blue icon to appear — all eager to have you read about their story.

It’s not publicly known how often a Moment is created, but with Twitter’s internal media team and its group of partners, it’s likely that there’s probably quite a bit curated every hour as they have to cover a lot of ground.