Skip to main content [aditude-amp id="stickyleaderboard" targeting='{"env":"staging","page_type":"article","post_id":1807898,"post_type":"story","post_chan":"none","tags":null,"ai":false,"category":"none","all_categories":"business,commerce,mobile,","session":"A"}']

U.K. restaurant payment app Velocity acquires U.S. competitor Cover

Image Credit: Mark Ramsay via Flickr

Fresh from announcing a $15 million raise, U.K. restaurant payment app Velocity is acquiring Cover.

The financial terms of the deal were not disclosed.

[aditude-amp id="flyingcarpet" targeting='{"env":"staging","page_type":"article","post_id":1807898,"post_type":"story","post_chan":"none","tags":null,"ai":false,"category":"none","all_categories":"business,commerce,mobile,","session":"A"}']

Cover, an app that lets customers pay for meals from their phone, has amassed roughly 350 restaurants in New York, Los Angeles, and San Francisco and raised $7 million in investor funding. The company was in the midst of raising another round of funding to integrate into restaurant point-of-sale (POS) systems when Velocity approached them.

Velocity’s software already integrates with 400 restaurants in Europe, giving it access to line-item data and receipts. With the Cover acquisition, it will now be able to tackle the U.S. market.

AI Weekly

The must-read newsletter for AI and Big Data industry written by Khari Johnson, Kyle Wiggers, and Seth Colaner.

Included with VentureBeat Insider and VentureBeat VIP memberships.

“All of the exciting startups are in the United States right now,” said Cover cofounder Mark Egerman. In the coming months, Velocity will be moving its headquarters over to New York.

The Cover app is not shutting down. Rather, users will now be able to use the app at 50 restaurant locations in London.

VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative enterprise technology and transact. Learn More