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Uber targets would-be drunk drivers with latest study

Promotional photograph from Uber

Image Credit: Uber

Is Uber the cure for drunk driving? No, but apparently ride sharing has meaningfully reduced drunk driving-related crashes in California.

A new study co-released by Mothers Against Drunk Driving (MADD) and Uber strongly suggests that Uber, and perhaps its ride sharing contenders, are responsible for preventing “nearly 1,800 crashes in California … since July 2012.”

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According to the study, “in California, drunk driving crashes fell 6.5 percent among drivers under 30 in the markets where Uber operates following the launch of uberX in the state. That represents potentially 60 fewer drunk driving crashes each month.”

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The study was co-created by Uber and thus will weigh in its favor. Like Uber’s last study, the figures above will certainly come in handy while Uber argues its legality in various municipalities. However, Uber and MADD aren’t the only ones who believe ride sharing can prevent drunk driving; Florida State Senator Jeff Brandes has also endorsed the idea.

Here’s the study, in full:

http://www.slideshare.net/harrisonrweber/bsg-uber-polling-report-fin

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