VentureBeat Webinar: Analytics for everything — or how knowing more will make more money

Join us for this live webinar on Thursday, November 20th at 10 am Pacific, 1 pm Eastern. Register here for free.

All the theory and information overload around analytics can keep businesses from taking the plunge. It can be hard to know where to start, or what to track.

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But if you want to really understand how to take analytics from theory to practice, one of the best ways is to get the inside scoop from those who have done it, and done it really well. That means turning theory into more sales, more customers, and more revenue.

At One Kings Lane — the hugely successful flash-sale home décor site — testing, and analytics, is a way of life. The company uses ComandIQ for their analytics platform, and by emailing subscribers not only daily, but often twice a day, the company is able to generate a multitude of data points. The data, in turn, is used to continually adjust campaigns and marketing, and to predict how customers will behave.

Hard Rock Café, with a completely different business model, relies on Privy to track customer behavior and connect it to in-restaurant transactions. The company has had a long history of using couponing to incentivise usage, but after adopting a more analytical approach, can now much better tailor promotions because they know exactly how much customers are spending, and on what, and when. By connecting the dots between behavior online and off, they can now tailor campaigns and predict future customer response.

Moderated by VentureBeat editor and analyst Wendy Schuchart, the webinar will feature insights from Barron Ernst of One Kings Lane and Kim Matlock from Hard Rock Café who will unlock some of the analytic secrets that have built their success and company growth.

What you’ll learn:

• What the big guys are focusing on for growth
• Key cost savings through analytics
• The right customer data to generate new revenue potential
• Pitfalls to avoid in marketing statistics

Barron Ernst, Senior Director Product Management, One Kings Lane Barron is a product management executive with expertise launching new offerings, understanding the customer and creating innovative solutions. He has more than 9 years experience in consumer-focused web-based/mobile product management spanning consumer finance, e-Commerce, marketplaces, mobile and social entertainment/gaming.

Kim Matlock, Senior director of digital marketing and CRM, Hard Rock Cafe Kim is a 15+year veteran in technology, sales & marketing with a specialization in digital media & conversational consumer engagement with experience managing teams up to 500+ people, a $100+ million sales track record, experience managing profitable businesses, creating & executing global marketing programs, a social media thought leader, award winning web & mobile implementations.

Moderator

Wendy Schuchart, Editor and Analyst, VentureBeat

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Register here for free.

This webinar is a co-production between VentureBeat and New Relic.