Following its history of being the Mercedes of streaming video services, Vimeo is rolling out a revamped version of its mobile website today.
Vimeo is significantly smaller than major streaming video player YouTube, but the company’s business model is focused far more on going after enterprise-level customers looking for a quick/easy video solution as well as on-demand indie movie rentals/purchases. Vimeo’s new mobile site features a refined version of the video service that removes some of the regular functionality that didn’t work well when viewed on touchscreen devices. It also features revised navigation, a simplified design, and lots of under-the-hood changes to make the site faster and more responsive for those using wireless connections.
Vimeo is moving most primary functions to a bottom navigation bar while retaining search at the top. From the screenshots (above) it looks like playing a video offers less clutter, too. The company also added a few things, such as the ability to like and save videos to your “Watch Later” queue regardless of if you’ve logged in. With the growing number of people streaming video to their televisions with devices like the Chromecast, this should be particularly useful.
Vimeo said it’s planning to roll out more updates to its mobile site in the near future, including more integration with its iOS and Android native apps. You can check out the new Vimeo mobile site starting today.
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