Skip to main content [aditude-amp id="stickyleaderboard" targeting='{"env":"staging","page_type":"article","post_id":102483,"post_type":"story","post_chan":"none","tags":null,"ai":false,"category":"none","all_categories":"business,","session":"C"}']

Virtual goods making money for Zynga, but $50 million a year?

Virtual goods making money for Zynga, but $50 million a year?

updated

Social networking applications generally aren’t known for making tens of millions of dollars. But Zynga, a company that makes casual games for sites like Facebook and MySpace as well as Apple’s iPhone, is making somewhere between $30 million and $50 million, according to reports.

[aditude-amp id="flyingcarpet" targeting='{"env":"staging","page_type":"article","post_id":102483,"post_type":"story","post_chan":"none","tags":null,"ai":false,"category":"none","all_categories":"business,","session":"C"}']

It’s one of the larger companies to take advantage of virtual goods — a revenue stream that’s looked increasingly promising over the last half year.

We’re hearing these numbers may be on the high side, though not entirely off.

AI Weekly

The must-read newsletter for AI and Big Data industry written by Khari Johnson, Kyle Wiggers, and Seth Colaner.

Included with VentureBeat Insider and VentureBeat VIP memberships.

“Social gaming site Zynga is another [promising app company],” investor Tim Chang tells paidContent. “They’re making something like $30 million to $40 million per year mostly from people buying Texas Hold ‘Em chips on Facebook.” Chang and his firm, Norwest Venture Partners, don’t invest in Zynga, so he presumably talked to someone who knew more.

Meanwhile, Silicon Alley Insider has source saying the company has revenue of $50 million.

We’re hearing that these reports are “pretty accurate,” yet the company is telling employees that the numbers are too high. It’s probably worried that such estimates will inspire competitors. But clearly there’s some good money coming in. Zynga has 150 full-time employees and it’s profitable. Its applications have a total of 5.5 million daily active users and 30 million monthly active users.

VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative enterprise technology and transact. Learn More