Next year’s Tribeca Film Festival is going to be interesting.

Today the organization announced it will start accepting applications from virtual reality filmmakers to premiere at the main 2017 festival. This is a noteworthy change for the New York event — cofounded by actor Robert De Niro — and marks the first time that VR filmmakers will be allowed to compete alongside traditional filmmakers at a major festival.

In prior years, the Tribeca Film Festival solely showcased VR films at its “Virtual Arcade,” an event separate from the main Tribeca Film Festival screenings and not eligible for the awards ceremony.

However, accepting VR submissions is not likely to result in sudden radical change for the industry. A spokesperson for the Tribeca Film Festival told VentureBeat that VR now “has equal footing” and will be considered alongside traditional films for the main event, but they emphasized that “film is the DNA of the festival and at the core.” That is: “Equal footing” does not equate to “equal billing.” Traditional film remains the star of the show.

AI Weekly

The must-read newsletter for AI and Big Data industry written by Khari Johnson, Kyle Wiggers, and Seth Colaner.

Included with VentureBeat Insider and VentureBeat VIP memberships.

Although plenty of filmmakers are investing in VR, the medium is not yet fully formed, and platforms like Oculus have yet to prove mass-market appeal. For now, we’re content observing VR’s evolution, and clearly so is the Tribeca Film Festival.

VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative enterprise technology and transact. Learn More