Walking the fine line between goals and ROI

It’s certainly possible to set your goals too high when launching a start-up, but serial entrepreneur Brent Constantz, founder of Calera and other firms, says there needs to be a balance between ambition and the urge to see immediate returns on your investment in this Entrepreneur Thought Leader Lecture given at Stanford University. Constantz shares a story from his days in the med-tech sector to illustrate this point.

http://ecorner.stanford.edu/swf/player-ec.swf

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(Can’t see the video? Click here)