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What to Think, Ep. 45: Best-selling author Rohit Bhargava on seeing the ‘non-obvious’ future

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How do you identify trends? It’s a question of critical importance to any business.

Rohit Bhargava, author of the book “Non-Obvious: How to Think Different, Curate Ideas, and Predict the Future,” has some advice for marketers (or anyone else, really) who need to know how consumers will be thinking in a year or so.

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This week on the show, we talk with Bhargava about his book, his consulting practice, and what content curation and selfies tell us about where our world is headed.

Plus: We tell you what to think about:

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