Without users, it doesn’t matter how innovative your mobile app or game is. At next week’s GamesBeat 2012 conference in San Francisco, we explore the future of user acquisition with speakers such as Rober Weber, a cofounder of W3i; Gabriel Leydon, the CEO of Machine Zone; Ben Vu, a cofounder and CEO of SkyVu Entertainment; and mobile strategy consultant A.J. Yeakel.
[aditude-amp id="flyingcarpet" targeting='{"env":"staging","page_type":"article","post_id":484290,"post_type":"story","post_chan":"none","tags":null,"ai":false,"category":"none","all_categories":"business,games,mobile,","session":"C"}']As VentureBeat’s Dean Takahashi put it back in April, “What app makers have to spend to get the attention of Apple device users has risen out of control. That’s a tough fact of life that could make survival hard in the Darwinian mobile app ecosystem. Solving this problem is going to require a lot of innovation and clear thinking. And if it isn’t solved, we’re going to see a number of mobile app companies start to die. If Apple and others in the ecosystem don’t handle it right, it could be a bloodbath for developers.”
This year’s GamesBeat conference will also be co-located with our MobileBeat 2012 conference, where we’ll be exploring how design is the new battleground.
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App User Acquisition Today & Tomorrow – Where is it all headed?
The cost to acquire users for mobile games continues to rise. Learn from top experts representing game studios large and small how they are evolving their marketing campaigns to find gamers and how they are optimizing their games to maximize profitability. Key topics include how the social space is impacting discovering of apps now and into the future in light of recent changes by social platforms. We’ll talk about which marketing campaigns have been successful and which campaigns are failing, the tactics that are moving the needle with respect to monetization to improve profitability from user acquisition, the changing methods of user identification and the impact on performance measurement, and how indies are competing with large players to acquire users.
Speakers
Moderator
Steve Peterson, the West Coast Editor for GameIndustry International
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GamesBeat 2012′s theme is “The Crossover Era.” The game industry as we know it is changing. We’re seeing established companies cross over from one market to another, where once they faced barriers. As companies adapt to change, we are witnessing disruption, change, consolidation, innovation, and the arrival of big money. We’re talking billions of dollars that are at stake.
We want to thank the industry leaders that are supporting GamesBeat 2012: W3i as Platinum Sponsor; King.com as Corporate Sponsor; Flurry and Tapjoy as Gold Sponsors; Greystripe, LifeStreet Media, Ludei and Nokia Developer as Silver Sponsors; and Betable, Game Insight, Gree, Kontagent, Nexage, Paypal, Pontiflex, Swrve, and XYOlogic as Event Sponsors.
Photo via Shutterstock
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