Join us for this live webinar on Tuesday, November 17th at 10 a.m. Pacific, 1 p.m. Eastern. Register here for free.
Mobile marketing automation is one of the hottest investments in the tech industry right now. Companies are spending millions to find out who uses their apps, when they’re using them, and how to better communicate and engage with them. As successful as this marketing tool has been for developers, there’s not an exact science towards implementing it — which can leads to marketers losing their investment in mobile marketing automation without ever understanding why.
It may be easy for companies to blame poor mobile marketing automation on “bad users,” but that’s simply not the case. Typically speaking, choosing the wrong system often leads to disastrous results. David Raab, leading marketing automation analyst, surveyed 156 companies and found 25 percent of users cited “missing features” as a major obstacle. Companies implementing mobile marketing automation for the first time are not picking the right system suitable for their needs. Frequent mistakes include rushing to judgement, not weighing their options with other available systems, and not properly evaluating features for their businesses.
Those are some of the problems in misusing mobile marketing automation, but not all. For example, a company might see no profits after executing an automated action, but will see a 46 percent increase in conversions with just the slightest tweak. Figuring out the rhyme and reason of a successful automation system takes time and experience, and not many startup companies have the luxury of going through a trial-and-error process until they reach their desired results.
So, how does a company effectively implement mobile marketing automation into their strategy, and how should they address the unapparent issues they may face down the road?
Join this webinar featuring John Koetsier, Mobile Economist at Tune, and Wendy Schuchart, VentureBeat Analyst, for answers to these problems and more. Educate yourself on how to avoid novice mistakes that waste more money than they earn. Discover how to better reach your core audience through mobile, without coming off as a pest. Learn how one tiny adjustment can turn the tides in your favor.
Don’t miss out!
In this webinar, you’ll:
- Learn how to increase your effectiveness and your MMA ROI
- Better target those whales with strategic focused actions via mobile
- Avoid costly mistakes by buying a luxury solution that looks pretty on the shelf but doesn’t do a lot of good in the trenches.
Speaker:
John Koetsier, Mobile Economist, Tune
Moderator:
Wendy Schuchart, Analyst, VentureBeat
This webinar is sponsored by Leanplum.