Wildflower Health takes $5M to expand employer-based maternity management app

For expecting mothers, wading through all the benefits and insurance coverage paperwork that piles up during the pregnancy can be a real task.

So there’s an app for that. San Francisco-based Wildflower Health‘s Due Date Plus app helps the pregnant woman and her family stay on top of health care milestones, important doctor visits, and insurance benefits as the big day approaches.

The company has now announced a new $5 million venture capital investment, with Easton Capital and Hatteras Venture Partners leading the round, with existing investors Cambia Health Solutions and HealthTech Capital throwing in as well.

Wildflower says it will use the money to further invest in its HIPAA-compliant platform to help payors engage with members in the mobile environment. Today the startup has seven institutional clients, which include Medicaid plans, Medicaid states, commercial health plans, and self-insured employers, a spokesperson told VentureBeat.

Plans for a Spanish version of the Due Date Plus app are in the works.

Since its founding in 2013, Wildflower Health has raised more than $6.7 million from health care industry investors.