The new service enables easier discovery of premium games and options to play games with no commitment to purchase them. In effect, it’s like a rental service for Android games. If it takes off, the service could help developers make more money off Android mobile games on smartphones and tablets — a task that hasn’t been easy to do.
[aditude-amp id="flyingcarpet" targeting='{"env":"staging","page_type":"article","post_id":297374,"post_type":"story","post_chan":"none","tags":null,"ai":false,"category":"none","all_categories":"business,games,","session":"A"}']Studies have shown that Android users are reluctant to buy games. A rental system — with the option to apply the rental fees toward the purchase — could make a big difference, according to WildTangent chief executive Mike Peronto. The system allows carrier T-Mobile to present games to users in a more curated fashion, enabling better discovery. The WildTangent system will be live later this year.
For in-game purchases, WildTangent will offer its WildCoins virtual currency. WildTangent operates advertising for third-party online and social game developers that reach more than 175 million monthly players. Redmond, Wash.-based WildTangent has 130 employees.
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