Withings gets in on the wearable computing craze, raises $30M

Withings, maker of digital health devices, has nabbed another $30 million. The startup will use the funding to take its products to international markets.

Above: Withings “smart” scale sends data to your smartphone

Withings is best known for its Wi-Fi body scales, which debuted in 2009. A year later, the company raised $3.85 million and released more devices, including a smart baby monitor and blood pressure tracking device.

Just last month, the company released its highly anticipated wearable fitness tracker, Pulse. Available for $99, Pulse is about the size of a USB memory stick and measures heart rate, steps, calories burned, and more.

For Withings gadget-owners, it’s an opportunity to access yet more health-related information. The company has an analytics component — it can collect data from various apps and gadgets, analyze it, and offer insights for consumers who want to get a fuller picture of their health.

Withings competes against Nike, Fitbit, and Jawbone, which offer an array of health tracking devices for consumers. Read our fitness gadget review here.

With the funding, the company aims to push past its competition by hiring an in-house research and innovation team and add to its existing staff of software and hardware engineers.

Investment firm Bpifrance led the round, fronting $15 million, with participation from Idinvest Partners, 360 Capital Partners, and Ventech.