Yahoo CEO Marissa Mayer today announced a new tool for app makers, the Flurry Yahoo Mobile Development suite.
Flurry is an app analytics and monetization suite for app developers. Yahoo acquired Flurry last year.
The new mobile development suite combines Flurry’s analytics tools with the mobile search and advertising tools developed by Yahoo. For instance, Yahoo said it will bring its Brightroll video ads platform to bear in mobile app makers’ apps through the new development suite.
The suite consists of five products.
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- Flurry Analytics + Explorer lets app developers examine app user data in real time.
- Flurry Pulse provides a streamlined way for developers to share app data with third parties without writing any code. Pulse is now in “developer preview” for iOS and Android apps. The service is free.
- Yahoo App Publisher allows developers to build in native ads from Yahoo’s Gemini mobile ad platform, video ads from Brightroll, and social ads through Yahoo’s Tumblr social network. The native and video ads are now available through the Flurry software developer kit (SDK), Yahoo said.
- Yahoo Search in Apps delivers search and search monetization inside apps. Yahoo said this helps app makers keep users inside their apps by not having to go somewhere else to do searches. Search in Apps, too, is available in beta for developers.
- Yahoo App Marketing provides a series of app promotion tools.
Above: Yahoo CEO speaking at the Yahoo Mobile Developer Conference in San Francisco February 19.
Yahoo says it has years of experience learning about the intent and interests of users through its search, mail, and social (Tumblr) channels. App developers can leverage all that intelligence through the new development platform.
“We will help you take your apps and make them great businesses,” Mayer said, speaking to a hall full of developers at the Yahoo Mobile Developer conference in San Francisco Thursday.
Mayer said 320,000 developers have created 630,000 apps using the Flurry analytics platform.
“Over the past couple of years we’ve really reinvented our business around mobile,” Mayer said. Mayer says people spend 177 minutes — or nearly 3 hours — a day on their smartphones.
Mayer says her company’s growth in mobile is the accomplishment she’s most proud of during her tenure at Yahoo.
Yahoo’s mobile ad gross revenue grew to $1.2 billion in 2014.
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