Yahoo launches redesigned search results exclusively for U.S. Firefox users

Yahoo today announced that it has launched an exclusive new user interface for people using its search engine with the Mozilla Firefox browser in the U.S. The deal is exclusive, so it’s not showing up in Yahoo searches in, say, the Google Chrome or Microsoft Edge browsers.

“We saw a unique opportunity to reinvent the header and bring image and video results front and center,” Yahoo vice president for search distribution Mason Ng wrote in a Tumblr post on the news. “Now, when you search with Yahoo for famous people and movies, you’ll see a beautiful strip of related videos and images across the top of the page.”

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The new user interface also surfaces movie information from IMDb, movie tickets from Fandango, music from iTunes, photos and reviews from Yelp and TripAdvisor, and sports statistics from Yahoo Sports. Plus, when you run a Yahoo image search, you’ll see Flickr images, including your Flickr own images if you’re signed in.

This announcement comes about a year after Mozilla made a five-year deal to set Yahoo as its default search engine in Firefox. That partnership led Yahoo to enjoy a five-year high in search volume earlier this year.

Compare the new look of search for Yahoo in Firefox (see above) to the look of the same search query in Google in the Chrome browser:

And here’s what you’ll see if you put that search query in Yahoo in the Chrome browser:

The design isn’t a whole lot different from the current Yahoo experience in other browsers. It’s not clear how long the new experience will be exclusive to Firefox, so we don’t know when this might start showing up in other browsers. But for now, this is a nice way for Yahoo to improve search in the browser from its biggest new partner in a while.