Zozi lands $7M more for 100% guaranteed adventure deals

Zozi, a company that offers discounts to consumers on unique adventure and travel experiences, today announced it has secured a second round of funding for $7 million. The funding will be used to expand deals into new cities as well as hire additional employees.

The company might be viewed as just another daily deals site. That’s especially true since its website mirrors many of the traditional features found on these types of sites, including a countdown clock and savings indicator. However, it may have the unique angle to compete with giants in the space, like Groupon and LivingSocial, by providing consumers with hand-picked travel and adventure experiences at a discount. For example, a deal exists to swim with sharks as well as a Samba boat cruise.

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One thing that caught my attention immediately on these adventure or travel deals was that the company offers a 100 percent money back guarantee. Basically, if you don’t absolutely love your experience, you can get refunded, which may be a key feature in retaining loyal customers.

The San Francisco-based company, founded in 2009, previously secured $3 million in August 2010. The second round capital was raised from Launch Capital, 500 Startups, ZIG Capital, Thomas and Peter Lehrman, David Tisch, the Pritzker/Vlock Family Office, and other investors participated in the round.