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Marketing

Partner Content

Why companies need to bridge the digital-physical divide -- and how

Your marketing approach may be why your customers are blocking you

U.K. data watchdog’s report on Facebook shenanigans is far more shocking than $664,000 fine

The ultimate guide to customer interaction management for Dreamforce
Guest

The ultimate guide to customer interaction management for Dreamforce

Nicolas De Kouchkovsky, CaCube October 2, 2016 10:25 AM
EU plans to demand Google halt anti-competitive behavior for Android

EU plans to demand Google halt anti-competitive behavior for Android

Reuters October 1, 2016 10:24 PM
Beyond Hello, Firstname: How Staples is using personalization to connect the dots between online and off (VB Live)
VB Live

Beyond Hello, Firstname: How Staples is using personalization to connect the dots between online and off (VB Live)

VB Staff October 1, 2016 8:30 AM
Verve.ai launches to make customer-centric data science available to all
Exclusive

Verve.ai launches to make customer-centric data science available to all

Stewart Rogers September 30, 2016 11:00 AM
Why ad mediation needs disrupting

Why ad mediation needs disrupting

Dom Bracher, Tapdaq September 30, 2016 9:45 AM
Chute launches service for brands to find and manage influencers

Chute launches service for brands to find and manage influencers

Ken Yeung September 29, 2016 6:46 PM
Still relying on cost per lead? Time to rethink your campaigns (VB Live)
VB Live

Still relying on cost per lead? Time to rethink your campaigns (VB Live)

VB Staff September 29, 2016 6:10 PM
Study shows retailers can keep customers loyal if they get cross-channel right

Study shows retailers can keep customers loyal if they get cross-channel right

Stewart Rogers September 29, 2016 4:35 PM
Kik’s new concierge bots help you shop with friends

Kik’s new concierge bots help you shop with friends

Khari Johnson September 29, 2016 8:12 AM
Website personalization: How to move the needle on conversions in just one month (VB Live)
VB Live

Website personalization: How to move the needle on conversions in just one month (VB Live)

VB Staff September 29, 2016 7:26 AM
7 surprising facts about open rates for push notifications

7 surprising facts about open rates for push notifications

Dean Takahashi September 29, 2016 6:00 AM
No Man’s Sky’s marketing under fire at U.K.’s truth-in-advertising watchdog

No Man’s Sky’s marketing under fire at U.K.’s truth-in-advertising watchdog

Jeff Grubb September 28, 2016 2:45 PM
The answer to Facebook’s video viewability issues? Creators need to raise the bar

The answer to Facebook’s video viewability issues? Creators need to raise the bar

Stewart Rogers September 28, 2016 2:25 PM
How Pullstring’s Jessie Humani bot went from being white to a woman of color
Exclusive

How Pullstring’s Jessie Humani bot went from being white to a woman of color

Khari Johnson September 28, 2016 1:34 PM
Meetup reimagines itself: ‘Everything has to be blown up once in a while’

Meetup reimagines itself: ‘Everything has to be blown up once in a while’

Harrison Weber September 28, 2016 12:01 PM
Twitter adds new dedicated way to drive website conversions

Twitter adds new dedicated way to drive website conversions

Ken Yeung September 28, 2016 6:00 AM
Email personalization: How to transform your cheapest channel into your biggest returns (VB Live)
VB Live

Email personalization: How to transform your cheapest channel into your biggest returns (VB Live)

VB Staff September 28, 2016 4:45 AM
Why your mobile KPIs may be sending you down a rabbit hole (VB Live)
VB Live

Why your mobile KPIs may be sending you down a rabbit hole (VB Live)

VB Staff September 27, 2016 3:40 PM
4 graphs show the state of Facebook and Google’s revenue dominance

4 graphs show the state of Facebook and Google’s revenue dominance

Kunal Gupta, Polar September 27, 2016 3:10 PM
Content marketing is up 300%, but only 5% of it matters

Content marketing is up 300%, but only 5% of it matters

Stewart Rogers September 27, 2016 1:00 PM
A.I. can cure click fraud’s $100 million problem, and it won’t steal your job

A.I. can cure click fraud’s $100 million problem, and it won’t steal your job

Stewart Rogers September 27, 2016 9:20 AM
Adam Goldstein, avoiding Chinese airlines, and Snapchat’s biggest problem – VB Engage

Adam Goldstein, avoiding Chinese airlines, and Snapchat’s biggest problem – VB Engage

Stewart RogersTravis Wright, CCP.Digital September 27, 2016 7:32 AM
New brain activity study shows that mobile interstitial ads are failing everyone

New brain activity study shows that mobile interstitial ads are failing everyone

Stewart Rogers September 27, 2016 6:00 AM
Facebook: 60 million businesses have Pages, 4 million actively advertise

Facebook: 60 million businesses have Pages, 4 million actively advertise

Ken Yeung September 27, 2016 5:30 AM
Adtech and martech are still worlds apart, and that’s a big problem

Adtech and martech are still worlds apart, and that’s a big problem

Stewart Rogers September 27, 2016 2:28 AM
Progress made in pro-female ads, but men and adtech are still letting the side down

Progress made in pro-female ads, but men and adtech are still letting the side down

Stewart Rogers September 26, 2016 3:35 PM
This is the Google Pixel and Pixel XL (Updated)

This is the Google Pixel and Pixel XL (Updated)

Emil ProtalinskiEvan Blass September 26, 2016 2:58 PM
How Playboy grew its social presence from 11M to 29M — the answer isn’t nudes (VB Live)
VB Live

How Playboy grew its social presence from 11M to 29M — the answer isn’t nudes (VB Live)

VB Staff September 26, 2016 12:55 PM
Zomato acquires Sparse Labs to give restaurants and customers real-time delivery-tracking data

Zomato acquires Sparse Labs to give restaurants and customers real-time delivery-tracking data

Paul Sawers September 26, 2016 1:51 AM
The Internet of beige: How personalization is killing the web’s personality
Guest

The Internet of beige: How personalization is killing the web’s personality

Rob Hinchliffe, TH_NK September 25, 2016 2:10 PM
Football’s here! Now about that Super Bowl on Facebook …
Guest

Football’s here! Now about that Super Bowl on Facebook …

Matt Nitzberg, ThinkVine September 25, 2016 12:10 PM
The difference between adtech and martech is a hell of a lot more than the billing structure
Guest

The difference between adtech and martech is a hell of a lot more than the billing structure

Dave Helmreich, LiveIntent September 24, 2016 2:11 PM
Facebook apologizes for error in overstating video views

Facebook apologizes for error in overstating video views

Reuters September 23, 2016 7:46 PM
Massive LTV for apps: TaskRabbit and Expedia share some secrets (VB Live)
VB Live

Massive LTV for apps: TaskRabbit and Expedia share some secrets (VB Live)

VB Staff September 23, 2016 4:30 PM
10 common chatbot mistakes to avoid
Guest

10 common chatbot mistakes to avoid

Adelyn Zhou, Topbots September 23, 2016 4:10 PM
What we learned from hosting a social media contest
Guest

What we learned from hosting a social media contest

Alec Pestov, Meemim September 22, 2016 3:05 PM
This company is more than doubling YOY revenue — with website personalization (VB Live)
VB Live

This company is more than doubling YOY revenue — with website personalization (VB Live)

VB Staff September 22, 2016 1:30 PM
Elon Musk to unveil ‘solar roof’ on October 28

Elon Musk to unveil ‘solar roof’ on October 28

Harrison Weber September 22, 2016 10:44 AM
Mobile app marketers will lose $100 million to fraud this year

Mobile app marketers will lose $100 million to fraud this year

Dean Takahashi September 22, 2016 7:00 AM
Instagram passes 500,000 advertisers, up by more than double in 7 months

Instagram passes 500,000 advertisers, up by more than double in 7 months

Paul Sawers September 22, 2016 6:45 AM
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