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Marketing

Partner Content

Why companies need to bridge the digital-physical divide -- and how

Your marketing approach may be why your customers are blocking you

U.K. data watchdog’s report on Facebook shenanigans is far more shocking than $664,000 fine

Mobile commerce wars: Apps versus mobile web
Partner Content

Mobile commerce wars: Apps versus mobile web

VB Staff September 6, 2016 7:45 AM
GoDaddy acquires Serbia’s ManageWP, a multi-site WordPress management tool

GoDaddy acquires Serbia’s ManageWP, a multi-site WordPress management tool

Paul Sawers September 6, 2016 6:50 AM
Everything marketers need to know about rich push notifications in iOS 10
Guest

Everything marketers need to know about rich push notifications in iOS 10

Guy Horrocks, Sailthru September 6, 2016 5:49 AM
How to make your brand friend-worthy — the social imperative
Partner Content

How to make your brand friend-worthy — the social imperative

Office Small Business Academy, Microsoft September 6, 2016 4:10 AM
What retail giant Staples can teach you about meeting and defeating the omnichannel challenge (VB Live)
VB Live

What retail giant Staples can teach you about meeting and defeating the omnichannel challenge (VB Live)

VB Staff September 2, 2016 12:46 PM
Google Analytics adds plain-English data insights to its mobile apps

Google Analytics adds plain-English data insights to its mobile apps

Stewart Rogers September 2, 2016 8:16 AM
T-Mobile offers all Samsung Galaxy Note 7 customers a full refund over faulty batteries

T-Mobile offers all Samsung Galaxy Note 7 customers a full refund over faulty batteries

Paul Sawers September 2, 2016 8:11 AM
Google Patents’ search engine gets global push with launch in U.K., Japan, and 9 other markets

Google Patents’ search engine gets global push with launch in U.K., Japan, and 9 other markets

Paul Sawers August 31, 2016 4:05 AM
Google debuts In Apps search, a feature to find content across your Android apps

Google debuts In Apps search, a feature to find content across your Android apps

Paul Sawers August 31, 2016 2:10 AM
Amazon expands Dash Buttons beyond the U.S. and into the U.K., Germany, and Austria

Amazon expands Dash Buttons beyond the U.S. and into the U.K., Germany, and Austria

Paul Sawers August 31, 2016 1:14 AM
IDFA zeroing is almost upon us: What mobile marketers need to know

IDFA zeroing is almost upon us: What mobile marketers need to know

John Koetsier, TUNE August 30, 2016 3:08 PM
Jon Ferrara, smashing phones, and the death/rebirth of CRM – VB Engage

Jon Ferrara, smashing phones, and the death/rebirth of CRM – VB Engage

Stewart RogersTravis Wright, CCP.Digital August 30, 2016 8:17 AM
Flipboard’s new marketplace lets brands buy ads programmatically

Flipboard’s new marketplace lets brands buy ads programmatically

Ken Yeung August 30, 2016 8:12 AM
Twitter now lets U.S. creators add pre-roll ads to videos

Twitter now lets U.S. creators add pre-roll ads to videos

Ken Yeung August 30, 2016 8:00 AM
The NPD Group buys EEDAR to make an even bigger game-market research juggernaut

The NPD Group buys EEDAR to make an even bigger game-market research juggernaut

Dean Takahashi August 29, 2016 2:00 PM
Mobile gaming rules TV in the dog days of summer
Guest

Mobile gaming rules TV in the dog days of summer

Jon Cappetta, iSpot.tv August 27, 2016 3:00 PM
Here’s how shoppable video will (finally) work
Guest

Here’s how shoppable video will (finally) work

Tal Chalozin, Innovid August 27, 2016 2:10 PM
GameStop and RetailMeNot show why mobile retailers must embrace marketing automation (VB Live)
VB Live

GameStop and RetailMeNot show why mobile retailers must embrace marketing automation (VB Live)

Debra Sharp August 26, 2016 3:45 PM
RockYou expands into influencer marketing with Fanbread acquisition
Exclusive

RockYou expands into influencer marketing with Fanbread acquisition

Dean Takahashi August 24, 2016 12:30 PM
Roland Smart, vide-no, and the new marketing battleground – VB Engage

Roland Smart, vide-no, and the new marketing battleground – VB Engage

Stewart RogersTravis Wright, CCP.Digital August 24, 2016 8:20 AM
Personalization: The only way to conquer our multi-channel, multi-device world (VB Live)
VB Live

Personalization: The only way to conquer our multi-channel, multi-device world (VB Live)

VB Staff August 23, 2016 11:30 AM
Google Search removes ‘mobile-friendly’ label, will start negatively ranking mobile interstitials in 2017

Google Search removes ‘mobile-friendly’ label, will start negatively ranking mobile interstitials in 2017

Emil Protalinski August 23, 2016 9:30 AM
McDonald’s recalls 32M activity wristbands given out with Happy Meals due to risk of burns to kids

McDonald’s recalls 32M activity wristbands given out with Happy Meals due to risk of burns to kids

Paul Sawers August 23, 2016 5:34 AM
Target plans to enhance offline-online shopping experiences

Target plans to enhance offline-online shopping experiences

Reuters August 22, 2016 9:43 PM
MediaBrix raises $6.5 million to make mobile ads more ’emotionally charged’

MediaBrix raises $6.5 million to make mobile ads more ’emotionally charged’

Sindy Nanclares August 22, 2016 11:20 AM
Behold the new mega innovation company
Guest

Behold the new mega innovation company

Aaron Cohen, Cohen Communications and Brand Agency August 21, 2016 7:17 PM
Why Marvel and other entertainment companies are focusing on loyalty
Guest

Why Marvel and other entertainment companies are focusing on loyalty

Liane O’Neill, The Abbi Agency August 21, 2016 3:10 PM
Partnership is the key to propelling an indie game dev to global success
Guest

Partnership is the key to propelling an indie game dev to global success

Mehmet Ecevit, Gram Games August 21, 2016 1:05 PM
Why classic B2B positioning statements don’t work
Guest

Why classic B2B positioning statements don’t work

Martina Lauchengco, Costanoa Venture Capital August 21, 2016 11:17 AM
Strengthening your app monetization super powers (VB Live)
VB Live

Strengthening your app monetization super powers (VB Live)

VB Staff August 19, 2016 2:30 PM
MoEngage comes of age with the launch of a full web and app marketing suite
Exclusive

MoEngage comes of age with the launch of a full web and app marketing suite

Stewart Rogers August 19, 2016 7:00 AM
Google has hit 3 billion app installs — and may overtake Facebook
Analysis

Google has hit 3 billion app installs — and may overtake Facebook

Matt Marshall August 18, 2016 11:52 AM
Microsoft brings OneNote Importer to Evernote for Mac users

Microsoft brings OneNote Importer to Evernote for Mac users

Emil Protalinski August 18, 2016 9:02 AM
Rejoice! Clari Connect fuses data, messaging, and bots to reinvent sales tech

Rejoice! Clari Connect fuses data, messaging, and bots to reinvent sales tech

Stewart Rogers August 18, 2016 6:00 AM
Email marketing: Learn the strategies that are achieving 300% ROI and more (VB Live)
VB Live

Email marketing: Learn the strategies that are achieving 300% ROI and more (VB Live)

VB Staff August 17, 2016 3:15 PM
The 4 trends and technologies that will shape mobile game marketing
Guest

The 4 trends and technologies that will shape mobile game marketing

Roman Zhdanov, Plarium August 17, 2016 2:30 PM
Banana Splash lets anyone dive into mobile personalized marketing
Exclusive

Banana Splash lets anyone dive into mobile personalized marketing

Stewart Rogers August 17, 2016 6:01 AM
Pinterest launches promoted video ads in the U.S. and U.K.

Pinterest launches promoted video ads in the U.S. and U.K.

Ken Yeung August 17, 2016 4:00 AM
Facebook Messenger now lets chatbots send promotions and subscription-based messages

Facebook Messenger now lets chatbots send promotions and subscription-based messages

Khari Johnson August 16, 2016 10:39 AM
Peter Dering, Kickstarter, and winning with radical transparency – VB Engage

Peter Dering, Kickstarter, and winning with radical transparency – VB Engage

Stewart RogersTravis Wright, CCP.Digital August 16, 2016 8:10 AM
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