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Marketing

Partner Content

Why companies need to bridge the digital-physical divide -- and how

Your marketing approach may be why your customers are blocking you

U.K. data watchdog’s report on Facebook shenanigans is far more shocking than $664,000 fine

How brands are shaping the future of mobile advertising
Partner Content

How brands are shaping the future of mobile advertising

Mickey Maher, Upsight August 16, 2016 7:45 AM
Bee7 takes the sting out of re-engaging daily mobile game users

Bee7 takes the sting out of re-engaging daily mobile game users

Stewart Rogers August 16, 2016 7:00 AM
Amobee Triggers helps you deliver ads at key moments without the pitfalls

Amobee Triggers helps you deliver ads at key moments without the pitfalls

Stewart Rogers August 16, 2016 6:00 AM
‘Is Pepsi okay?’ Twitter unveils promoted stickers with partner PepsiCo

‘Is Pepsi okay?’ Twitter unveils promoted stickers with partner PepsiCo

Harrison Weber August 15, 2016 8:01 AM
Groupon tops the app charts, while 11 major retailers are failing their users

Groupon tops the app charts, while 11 major retailers are failing their users

Stewart Rogers August 15, 2016 6:00 AM
P&G’s new digital ad strategy only works for them
Guest

P&G’s new digital ad strategy only works for them

Charlie Rybak, LaunchSquad August 15, 2016 4:40 AM
Pokémon Go is a small business’s dream
Guest

Pokémon Go is a small business’s dream

Keegan Green August 13, 2016 5:25 AM
Former Gravity4 CEO Gurbaksh Chahal sentenced to a year in jail

Former Gravity4 CEO Gurbaksh Chahal sentenced to a year in jail

Biz Carson, Business Insider August 12, 2016 5:44 PM
How Facebook’s attack on ad blockers screws publishers
Analysis

How Facebook’s attack on ad blockers screws publishers

Blaise Zerega August 12, 2016 1:47 PM
Barcelona steps up crackdown and fines on Airbnb

Barcelona steps up crackdown and fines on Airbnb

Reuters August 11, 2016 7:46 PM
Massively engaged: How Walgreens and Rosetta stone inspire app loyalty (VB Live)
VB Live

Massively engaged: How Walgreens and Rosetta stone inspire app loyalty (VB Live)

VB Staff August 11, 2016 9:27 AM
SeatGeek takes on Ticketmaster with primary ticketing platform that can be integrated into any app

SeatGeek takes on Ticketmaster with primary ticketing platform that can be integrated into any app

Paul Sawers August 11, 2016 9:02 AM
Adblock Plus offers workaround to block Facebook ads again

Adblock Plus offers workaround to block Facebook ads again

Emil Protalinski August 11, 2016 8:23 AM
Does mobile rule in omnichannel? How Dollar Shave Club keeps 3 million subscribers happy (VB Live)
VB Live

Does mobile rule in omnichannel? How Dollar Shave Club keeps 3 million subscribers happy (VB Live)

VB Staff August 10, 2016 3:39 PM
The struggle to stand out from competitors at B2B events: Here’s a solution
Partner Content

The struggle to stand out from competitors at B2B events: Here’s a solution

Sana N Choudary, CEO, YetiZen August 10, 2016 12:30 PM
ReFUEL Spark combines A.I. with 10,000 designers to help you win at Facebook ads
Exclusive

ReFUEL Spark combines A.I. with 10,000 designers to help you win at Facebook ads

Stewart Rogers August 10, 2016 7:00 AM
A user’s perspective on in-game ads: What developers need to know
Guest

A user’s perspective on in-game ads: What developers need to know

Avi Hadas, Appnext August 10, 2016 6:01 AM
Contact management platform FullContact raises $25M for growth through ‘strategic acquisitions’

Contact management platform FullContact raises $25M for growth through ‘strategic acquisitions’

Paul Sawers August 10, 2016 6:00 AM
45 million email subs can’t be wrong: How RetailMeNot drives LTV through acquisition and engagement (VB Live)
VB Live

45 million email subs can’t be wrong: How RetailMeNot drives LTV through acquisition and engagement (VB Live)

VB Staff August 9, 2016 4:45 PM
Why Pokémon still matters 20 years later
Feature

Why Pokémon still matters 20 years later

Jeff Grubb August 9, 2016 10:00 AM
Shira Abel, ‘Footloose,’ and the problem of marketing debt – VB Engage

Shira Abel, ‘Footloose,’ and the problem of marketing debt – VB Engage

Stewart RogersTravis Wright, CCP.Digital August 9, 2016 9:31 AM
Omnichannel done right: 4 ways to keep the “communication” in marketing communications
Partner Content

Omnichannel done right: 4 ways to keep the “communication” in marketing communications

VB Staff August 9, 2016 7:45 AM
AppsFlyer ranks mobile ad networks by retention and downloads

AppsFlyer ranks mobile ad networks by retention and downloads

Dean Takahashi August 9, 2016 7:00 AM
BMW’s new ads: no wait for Tesla Model 3 needed

BMW’s new ads: no wait for Tesla Model 3 needed

John Voelcker, Green Car Reports August 8, 2016 10:13 PM
Samsung spinoff turns to Kickstarter to fund a smart shoe for golfers

Samsung spinoff turns to Kickstarter to fund a smart shoe for golfers

Paul Sawers August 8, 2016 4:43 AM
Why the game marketing ecosystem is ripe for disruption
Partner Content

Why the game marketing ecosystem is ripe for disruption

Jeffry van Ede, Simplaex August 8, 2016 4:10 AM
Machine Zone tops Farm Heroes, Lego Jedi, and spiritual dragons in July TV ad spend
Guest

Machine Zone tops Farm Heroes, Lego Jedi, and spiritual dragons in July TV ad spend

Jon Cappetta, iSpot.tv August 6, 2016 1:00 PM
Do brands need a bot? The case for and against (VB Live)
VB Live

Do brands need a bot? The case for and against (VB Live)

VB Staff August 4, 2016 12:45 PM
Flipboard starts showing vertical video ads

Flipboard starts showing vertical video ads

Ken Yeung August 3, 2016 7:14 AM
What esports can learn from the NFL, Major League Baseball, and the World Cup

What esports can learn from the NFL, Major League Baseball, and the World Cup

Giancarlo Valdes August 3, 2016 6:05 AM
Spot.IM grabs $13 million to solve your website’s most pressing engagement problem

Spot.IM grabs $13 million to solve your website’s most pressing engagement problem

Stewart Rogers August 3, 2016 6:00 AM
EA’s Peter Moore wants to transform esports jocks into mainstream stars

EA’s Peter Moore wants to transform esports jocks into mainstream stars

Mike Minotti August 2, 2016 11:53 AM
Vala Afshar, American yogurt, and improving human performance with mobile tech – VB Engage

Vala Afshar, American yogurt, and improving human performance with mobile tech – VB Engage

Stewart RogersTravis Wright, CCP.Digital August 2, 2016 9:13 AM
Apptimize secures $12.4 million to help optimize your apps
Exclusive

Apptimize secures $12.4 million to help optimize your apps

Stewart Rogers August 2, 2016 7:00 AM
Glispa launches Voltu, an influencer marketing platform for your app in emerging markets
Exclusive

Glispa launches Voltu, an influencer marketing platform for your app in emerging markets

Stewart Rogers August 2, 2016 6:00 AM
Why 2017 will be the year of custom programmatic
Partner Content

Why 2017 will be the year of custom programmatic

Assaf Suprasky, CEO, myThings August 2, 2016 4:10 AM
Google adds 2016 Summer Olympics features across Search, YouTube, and Maps

Google adds 2016 Summer Olympics features across Search, YouTube, and Maps

Emil Protalinski August 1, 2016 12:01 AM
What Instagram’s analytics API means for social marketers
Guest

What Instagram’s analytics API means for social marketers

Graham Gullans, LiftMetrix July 31, 2016 5:13 AM
Google parent Alphabet reports strong $21.5B in revenue and $8.42 EPS for Q2 2016

Google parent Alphabet reports strong $21.5B in revenue and $8.42 EPS for Q2 2016

Harrison Weber July 28, 2016 1:05 PM
Appboy Canvas launches to solve mobile marketing automation’s penetration problem

Appboy Canvas launches to solve mobile marketing automation’s penetration problem

Stewart Rogers July 28, 2016 5:00 AM
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