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Why CPI doesn’t work for ASO

Analysis
Mobile wallets drive in-store sales, but non-payment is the key to mass adoption

VB Live
Quality over quantity: How Zillow Group’s user acquisition strategy lands loyal app users (VB Live)

Brian Solis, gazebo selfies, and how tech is changing our behavior — VB Engage

Exclusive
Vizury launches Engage Commerce, a hyper-personalization tool for every marketer

Shopify’s Kit launches Goals: Your first marketing hire will now be a bot

VB Live
Personalization: Walmart’s weapon in surpassing Amazon in ecommerce traffic — and growing sales by $2 billion (VB Live)

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WWE turns TV into Suplex City while Pokémon Go skips costly ads

Why Pokémon Go’s strategy won’t work for you

‘Now you’re playing with power!’ NES Classic Edition gets nostalgic ad from Nintendo

Elon Musk unveils Tesla’s secret master plan: part 2

Guest
Pokémon Go 101 for businesses

Guest
Businesses are already profiting from Pokémon Go

Imperson launches its ‘WordPress for bots’ so you can create your own

Reddit and weep: Imgur makes it easier to upload images in just 2 steps

VB Live
Mobile user 30-minute series: Show me the monetization! (VB Live)

Google unveils Accelerated Mobile Pages for ads

Peter Shankman, being ADHD positive, and scaling a give-to-get mindset – VB Engage

Kiip raises $12 million to further its moments-based advertising platform

VB Live
Hacking mobile retail: How marketing automation will catapult LTVs (VB Live)

Facebook adds specific action-based bidding to its mobile app install ads

VB Live
The evolution of gaming (VB Live)

VB Live
Leverage your social analytics for big gains (VB Live)

How marketers tap sports fans in connected stadiums

Samsung and Warner Bros. use VR to promote much-hyped movie ‘Suicide Squad’

Exclusive
Amplero raises $8 million to help predict the future and increase customer value

China’s ad-tech firm Mobvista buys Denmark’s GameAnalytics

Watch LMFAO star Redfoo explain why he wants you to chat his bot

Shopify-owned Kit’s artificial intelligence marketing bot now on Facebook Messenger

Twitter opens its Audience API to all brands, adds new search features

Sonos gives a glimpse into its new flagship NYC retail store, featuring 7 custom-built listening rooms

Scott Brinker, Pokémon Go, and mobile table stakes – VB Engage

How to watch MobileBeat 2016

Pokémon Go’s revenues are ‘unprecedented’ and show Nintendo’s brand power

Exclusive
Your mobile attention span is now so short you won’t finish this article

Guest
Marketers: Email prompts are trendy but dangerous

Guest
Why most startup CMOs will fail

BevSpot raises $11 million to give booze sellers better data

Exclusive
Synthesio now analyzes emojis and emoticons in 17 languages
