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AppFront automates restaurant bookings with Facebook Messenger bots
Dying Light studio Techland turns success into a game publishing business
36% of Americans over the age of 50 play video games
Joel Comm, Snapchat, and what if your shadow talked back to you? — VB Engage
Tenjin raises $2.5 million to figure out the ROI for mobile marketing campaigns
Udemy raises $60M from Naspers to grow its online education platform globally
Mobile marketing tech company Fiksu acquired by asset management firm Noosphere
Amy Vernon, live video, and how Facebook can’t count – VB Engage
Overwatch: Watch us open 50 loot boxes
VB Event
SoundCloud, Dashlane, and TextMe to speak on data-driven mobile marketing in London and Berlin (event) [update]
Intercom launches Smart Campaigns to rewrite the marketing automation rulebook
Verto Analytics lands $16.1M to measure global customers across every device
Spredfast raises $50 million to bring social marketing to more enterprise apps
Brandnew IO launches influencer marketing platform
Findo raises $3M to help you find files and documents through natural language queries
Playtech taps Funtactix’s Hollywood know-how for its casual games biz
Gary Vaynerchuk, social media, and the best comedy recall ever – VB Engage
Microsoft bans corporations from using Minecraft as a marketing tool
Guest
Self-driving cars will seriously disrupt advertising — here’s how
10 ways bots can surprise and delight your customers
Guest
The rise and fall of Nintendo’s Miitomo: Massive downloads don’t mean success
Exclusive
AppsFlyer expands analytics biz into $1.4B Latin American mobile gaming market
VB Live
Why Publishers Clearing House is more innovative than your company (VB Live)
Exclusive
Adtile launches an interactive 360-degree video platform that works everywhere
Berlin’s Contentful raises $13 million to grow its API-driven content management system in the U.S.
Cost of acquiring app users drops in April as the spring lull hits mobile
GoDaddy launches Flare, a community app for sharing and rating business ideas
Exclusive
Tapjoy and IronSource to offer monetization services to mobile game and app devs
VB Live
Power up your analytics: Turning data into real action (VB Live)
VB Live
Marketing cloud: Enabling awesome user engagement across channels (VB Live)
Game marketing awards honors the best trailers and commercials, like Master Chief’s obituary
Google reports trillions of mobile searches per year, adds more location-based features to AdWords
VB Live
77% of marketing automation users see conversions increase. Here’s how to be one of them (VB Live)
Woman-led ad tech firm PapayaMobile goes public in China
Fraud is mobile gaming’s $6.3B problem — and publishers need to solve it
VB Live
Social media advertising: Connecting the dots for maximum impact (VB Live)
Guest
How coding kick-started my sales career
Guest
Get a load of this: Most TV networks aren’t dropping ad time
Guest
Is Google’s new VR project just another … daydream?
Guest