SPONSORED
VB Live
App user acquisition: It’s not just about getting ’em, it’s about keeping ’em (VB Live)
It begins: BotRevenue.com to serve ads in bots
Why Marvel’s games are about more than fan service
Guest
Open letter to CMOs: Stop all mobile advertising immediately
Spotify-backed Soundtrack Your Brand launches in the U.S. to sell music streaming to businesses
Sponsored
7 huge ways companies lose by falling down on customer service
VB Live
Bitly and Shoppable CEOs debate omnichannel success tactics (VB Live)
Nexon chief Owen Mahoney thinks art is the solution to mobile gaming’s rising marketing costs
Affirm hires former eBay executive as first CMO
Twitter users reveal Star Wars’ most popular characters on May the 4th
Take that, Kate Upton, as Megan Fox becomes the face of Plarium’s Stormfall
London’s Roli raises $27M to take its ‘revolutionary’ music hardware to the masses
Appboy lands $20M to fast-track worldwide growth and focus on the mobile marketer
Opera’s ad-blocker graduates ‘beta’ on its desktop browser and launches on Android
Nielsen is now tracking mobile games in an effort to expand in a streaming TV world
Call of Duty: Infinite Warfare’s first victory: 6M bot messages on Facebook
Adobe acquires social engagement platform Livefyre
Pinterest buys deep-linking startup URX
Sponsored
3 elements your customer success management strategy can’t do without
WalkMe Apps launch to increase app engagement without coding
Exclusive
Europe’s mobile attribution and analytics firm Adjust adds four new offices in two months
Bitcoin creator unmasked: Australian computer scientist Craig Wright says he is Satoshi Nakamoto
VB Webinar
Hard lessons for social advertisers (webinar)
VB Webinar
How Bitly’s CEO believes marketers can fight Apple, Google & Facebook to beat the omnichannel challenge (webinar)
Feature
Brightlocker is a ‘crowd publisher’ that wants to turn your ideas into real games
Sponsored
Hiring to win: Why it’s easier to fix a broken product than a broken team
Zuckerberg: Facebook bots will help businesses respond faster than with messaging
VB Event
New customer data creates emerging roles in mobile (event)
Shopify launches cash-advance service for merchants
VB Webinar
Mobile marketing mix tape: More hits, fewer flops (webinar)
VB Webinar
Keep your hard-won app users close and wanting more (webinar)
Guest
Will Apple’s paid search product level the playing field for game publishers?
Twitter still hasn’t fixed that thing where you type ‘.@’ for everyone to see your tweet
Exclusive
TruConversion crashes the crowded conversion-optimization party
Study shows that 8% of all product page traffic converts to sales
Kiip brings its moments-based advertising model into Cheetah Mobile’s apps
Bossa Nova’s retail robots ensure store shelves are always stocked
VB Event
Omnichannel marketers are actually anti-channel marketers (webinar)
VB Webinar
ASO master class: Using ASO to super-charge your app audience (webinar)
