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Marketing

Partner Content

Why companies need to bridge the digital-physical divide -- and how

Your marketing approach may be why your customers are blocking you

U.K. data watchdog’s report on Facebook shenanigans is far more shocking than $664,000 fine

App user acquisition: It’s not just about getting ’em, it’s about keeping ’em (VB Live)
VB Live

App user acquisition: It’s not just about getting ’em, it’s about keeping ’em (VB Live)

VB Staff May 6, 2016 4:45 PM
It begins: BotRevenue.com to serve ads in bots

It begins: BotRevenue.com to serve ads in bots

Matt Marshall May 6, 2016 9:48 AM
Why Marvel’s games are about more than fan service

Why Marvel’s games are about more than fan service

Jeff Grubb May 5, 2016 6:01 PM
Open letter to CMOs: Stop all mobile advertising immediately
Guest

Open letter to CMOs: Stop all mobile advertising immediately

Scotty Moore May 5, 2016 2:15 PM
Spotify-backed Soundtrack Your Brand launches in the U.S. to sell music streaming to businesses

Spotify-backed Soundtrack Your Brand launches in the U.S. to sell music streaming to businesses

Paul Sawers May 5, 2016 8:56 AM
7 huge ways companies lose by falling down on customer service
Partner Content

7 huge ways companies lose by falling down on customer service

VB Staff May 5, 2016 8:10 AM
Bitly and Shoppable CEOs debate omnichannel success tactics (VB Live)
VB Live

Bitly and Shoppable CEOs debate omnichannel success tactics (VB Live)

VB Staff May 4, 2016 3:45 PM
Nexon chief Owen Mahoney thinks art is the solution to mobile gaming’s rising marketing costs

Nexon chief Owen Mahoney thinks art is the solution to mobile gaming’s rising marketing costs

Jeff Grubb May 4, 2016 12:10 PM
Affirm hires former eBay executive as first CMO

Affirm hires former eBay executive as first CMO

Ken Yeung May 4, 2016 8:00 AM
Twitter users reveal Star Wars’ most popular characters on May the 4th

Twitter users reveal Star Wars’ most popular characters on May the 4th

Mike Minotti May 4, 2016 7:30 AM
Take that, Kate Upton, as Megan Fox becomes the face of Plarium’s Stormfall

Take that, Kate Upton, as Megan Fox becomes the face of Plarium’s Stormfall

Dean Takahashi May 4, 2016 6:00 AM
London’s Roli raises $27M to take its ‘revolutionary’ music hardware to the masses

London’s Roli raises $27M to take its ‘revolutionary’ music hardware to the masses

Paul Sawers May 4, 2016 5:16 AM
Appboy lands $20M to fast-track worldwide growth and focus on the mobile marketer

Appboy lands $20M to fast-track worldwide growth and focus on the mobile marketer

Stewart Rogers May 4, 2016 4:30 AM
Opera’s ad-blocker graduates ‘beta’ on its desktop browser and launches on Android

Opera’s ad-blocker graduates ‘beta’ on its desktop browser and launches on Android

Paul Sawers May 4, 2016 12:00 AM
Nielsen is now tracking mobile games in an effort to expand in a streaming TV world

Nielsen is now tracking mobile games in an effort to expand in a streaming TV world

Mike Minotti May 3, 2016 6:01 PM
Call of Duty: Infinite Warfare’s first victory: 6M bot messages on Facebook

Call of Duty: Infinite Warfare’s first victory: 6M bot messages on Facebook

Mike Minotti May 3, 2016 11:40 AM
Adobe acquires social engagement platform Livefyre

Adobe acquires social engagement platform Livefyre

Ken Yeung May 3, 2016 10:30 AM
Pinterest buys deep-linking startup URX

Pinterest buys deep-linking startup URX

Ken Yeung May 3, 2016 10:00 AM
3 elements your customer success management strategy can’t do without
Partner Content

3 elements your customer success management strategy can’t do without

Colin Zima, Looker May 3, 2016 8:10 AM
WalkMe Apps launch to increase app engagement without coding

WalkMe Apps launch to increase app engagement without coding

Stewart Rogers May 3, 2016 7:00 AM
Europe’s mobile attribution and analytics firm Adjust adds four new offices in two months
Exclusive

Europe’s mobile attribution and analytics firm Adjust adds four new offices in two months

Dean Takahashi May 2, 2016 8:00 AM
Bitcoin creator unmasked: Australian computer scientist Craig Wright says he is Satoshi Nakamoto

Bitcoin creator unmasked: Australian computer scientist Craig Wright says he is Satoshi Nakamoto

Paul Sawers May 2, 2016 2:01 AM
Hard lessons for social advertisers (webinar)
VB Webinar

Hard lessons for social advertisers (webinar)

VB Staff April 30, 2016 5:00 PM
How Bitly’s CEO believes marketers can fight Apple, Google & Facebook to beat the omnichannel challenge (webinar)
VB Webinar

How Bitly’s CEO believes marketers can fight Apple, Google & Facebook to beat the omnichannel challenge (webinar)

VB Staff April 28, 2016 6:30 AM
Brightlocker is a ‘crowd publisher’ that wants to turn your ideas into real games
Feature

Brightlocker is a ‘crowd publisher’ that wants to turn your ideas into real games

Jeff Grubb April 28, 2016 5:00 AM
Hiring to win: Why it’s easier to fix a broken product than a broken team
Partner Content

Hiring to win: Why it’s easier to fix a broken product than a broken team

Kyle Smith, TreasureHunt Studios April 27, 2016 11:00 PM
Zuckerberg: Facebook bots will help businesses respond faster than with messaging

Zuckerberg: Facebook bots will help businesses respond faster than with messaging

Blaise Zerega April 27, 2016 4:32 PM
New customer data creates emerging roles in mobile (event)
VB Event

New customer data creates emerging roles in mobile (event)

VB Staff April 27, 2016 3:33 PM
Shopify launches cash-advance service for merchants

Shopify launches cash-advance service for merchants

Paul Sawers April 27, 2016 6:22 AM
Mobile marketing mix tape: More hits, fewer flops (webinar)
VB Webinar

Mobile marketing mix tape: More hits, fewer flops (webinar)

VB Staff April 26, 2016 3:56 PM
Keep your hard-won app users close and wanting more (webinar)
VB Webinar

Keep your hard-won app users close and wanting more (webinar)

VB Staff April 26, 2016 10:10 AM
Will Apple’s paid search product level the playing field for game publishers?
Guest

Will Apple’s paid search product level the playing field for game publishers?

Japheth Dillman April 26, 2016 10:05 AM
Twitter still hasn’t fixed that thing where you type ‘.@’ for everyone to see your tweet

Twitter still hasn’t fixed that thing where you type ‘.@’ for everyone to see your tweet

Harrison Weber April 26, 2016 9:06 AM
TruConversion crashes the crowded conversion-optimization party
Exclusive

TruConversion crashes the crowded conversion-optimization party

Stewart Rogers April 26, 2016 8:15 AM
Study shows that 8% of all product page traffic converts to sales

Study shows that 8% of all product page traffic converts to sales

Stewart Rogers April 26, 2016 7:55 AM
Kiip brings its moments-based advertising model into Cheetah Mobile’s apps

Kiip brings its moments-based advertising model into Cheetah Mobile’s apps

Ken Yeung April 26, 2016 5:00 AM
Bossa Nova’s retail robots ensure store shelves are always stocked

Bossa Nova’s retail robots ensure store shelves are always stocked

Paul Sawers April 26, 2016 2:36 AM
Omnichannel marketers are actually anti-channel marketers (webinar)
VB Event

Omnichannel marketers are actually anti-channel marketers (webinar)

VB Staff April 25, 2016 3:35 PM
ASO master class: Using ASO to super-charge your app audience (webinar)
VB Webinar

ASO master class: Using ASO to super-charge your app audience (webinar)

VB Staff April 25, 2016 1:30 PM
Lyft’s first nationwide TV ad tries to convince Americans that owning a car sucks

Lyft’s first nationwide TV ad tries to convince Americans that owning a car sucks

Ken Yeung April 25, 2016 7:00 AM
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