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Subscription success: What’s Birchbox got that you don’t? (VB Live)

User acquisition costs drop in December — a pleasant surprise for iOS and Android publishers

The Bouqs Company raises $24 million to deliver eco-friendly flowers to your door

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Teeing up the most engaged Super Bowl experience ever

Trump’s immigration ban prompts messaging giant Viber to offer free calls from U.S. to 7 countries affected

Starbucks CEO Schultz plans to hire 10,000 refugees after Trump ban

ProBeat: Samsung should make all its phone batteries

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Hyperlinks with superpowers: How Superlinks take consumers on a magical journey

Google parent Alphabet stock slips 3% after earnings miss

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Winter is coming for marketing technology

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Rethink your rewarded ad strategy

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Activision’s King quietly acquires analytics firm Omniata

Here’s how China’s ‘big 4’ smartphone firms are fighting for customers globally

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4 pressing problems that AI marketing can solve

Stephane Kasriel, machine marketing, and the future of work – VB Engage

AOL announces self-serve mobile ad sales platform

Civis Analytics adds surveys so brands can better understand themselves

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Xbox One smashes aside PlayStation 4, Blizzard on TV

Nike has found a novel use for AR for marketing shoes

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As AI advances, 4 potential risks emerge

‘Beauty in a box’ subscription startup Birchbox to open brick-and-mortar store in Paris

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3 questions marketers should ask before investing in AI

Westworld is full of sex and violence, but the show’s Google Home bot won’t talk about it

Two Bit Circus raises $15 million to build next-generation micro-amusement parks

Amplero adds machine learning to help pinpoint and leverage influential customers

AdStage adds support for Salesforce and HubSpot, launches a one-stop data API

Samsung rolls out Android Nougat 7.0 to Galaxy S7 and S7 Edge, other devices to follow in first half of 2017

Mozilla unveils new logo, font, and design

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Proof lands $2 million to explain the cause and effect of your marketing spend

Sales CRM startup Pipedrive raises $17 million from Atomico and others

China’s Innotech Capitals buys ad automation firm Ad-Juster

Social Native gets authentic fans to create social media content for brands

Halo Wars 2 inspires a social media strategy game on Twitter

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Why has PR avoided the chatbot craze?

Katia Beauchamp, AI everywhere, and signing 1 million subscribers – VB Engage

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5 ways AI can turbocharge modern marketing

Google graduates ‘Show fewer ads’ feature out of AdSense Labs

eBay to combat counterfeiters with professional authenticators that inspect high-end goods

Uber touts ‘first global sports partnership’ as it teams up with soccer giant Manchester United

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