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Marketing

Partner Content

Why companies need to bridge the digital-physical divide -- and how

Your marketing approach may be why your customers are blocking you

U.K. data watchdog’s report on Facebook shenanigans is far more shocking than $664,000 fine

How machine learning and AI will impact your marketing forever (VB Live)
VB Live

How machine learning and AI will impact your marketing forever (VB Live)

VB Staff December 5, 2016 5:10 PM
Digital advertising needs to put the user first
Partner Content

Digital advertising needs to put the user first

Eric Franchi, Undertone December 5, 2016 1:10 PM
Leaky boats: Why most retail mobile apps don’t get used — and what you can do about it
Partner Content

Leaky boats: Why most retail mobile apps don’t get used — and what you can do about it

Alan Knitowski, Phunware December 5, 2016 8:10 AM
HP made a bot that lets you print directly from Slack conversations
Exclusive

HP made a bot that lets you print directly from Slack conversations

Khari Johnson December 5, 2016 6:40 AM
3 tactical strategies to turn real-time mobile insights into action
Partner Content

3 tactical strategies to turn real-time mobile insights into action

Lisa Manthei, Emarsys December 5, 2016 4:10 AM
The 10 plagues of marketing and how to cure them
Guest

The 10 plagues of marketing and how to cure them

David Berkowitz, Serial Marketer December 4, 2016 5:13 PM
Native ads generate clicks at up to 40 percent higher rate than other mobile ads

Native ads generate clicks at up to 40 percent higher rate than other mobile ads

Dean Takahashi December 4, 2016 2:00 PM
Customer-centric companies boost profits by 60% — and programmatic CRM has a big role (VB Live)
VB Live

Customer-centric companies boost profits by 60% — and programmatic CRM has a big role (VB Live)

VB Staff December 2, 2016 3:30 PM
Facebook commits $20 million to Silicon Valley housing, legal services, and job training

Facebook commits $20 million to Silicon Valley housing, legal services, and job training

Ken Yeung December 2, 2016 9:16 AM
One huge iPhone vs. Android mobile shopping difference no one is talking about
Analysis

One huge iPhone vs. Android mobile shopping difference no one is talking about

John Koetsier, TUNE December 2, 2016 1:55 AM
Microsoft-owned SwiftKey removes final in-app charges as it makes premium themes free on Android and iOS

Microsoft-owned SwiftKey removes final in-app charges as it makes premium themes free on Android and iOS

Paul Sawers December 1, 2016 9:08 AM
How this insurance giant leverages messaging for long-term customer connections (VB Live)
VB Live

How this insurance giant leverages messaging for long-term customer connections (VB Live)

VB Staff December 1, 2016 6:10 AM
Food delivery giant Just Eat claims ‘world’s first’ drone-delivered meal

Food delivery giant Just Eat claims ‘world’s first’ drone-delivered meal

Paul Sawers December 1, 2016 4:49 AM
Stay on the offensive with real-time analytics (VB Live)
VB Live

Stay on the offensive with real-time analytics (VB Live)

VB Staff November 30, 2016 10:45 AM
Data science startup Civis Analytics raises $22 million

Data science startup Civis Analytics raises $22 million

Ken Yeung November 30, 2016 4:30 AM
Masters of Mobile Data IV: From hype to reality in 2017 and beyond (VB Live)
VB Live

Masters of Mobile Data IV: From hype to reality in 2017 and beyond (VB Live)

VB Staff November 29, 2016 4:45 PM
Jessy Hanley, Marketing Secrets, and Instagram’s Snapchat killer – VB Engage

Jessy Hanley, Marketing Secrets, and Instagram’s Snapchat killer – VB Engage

Stewart RogersTravis Wright, CCP.Digital November 29, 2016 7:35 AM
Twitter turbocharges live video credentials with Disney partnership on ‘Rogue One: A Star Wars Story’

Twitter turbocharges live video credentials with Disney partnership on ‘Rogue One: A Star Wars Story’

Paul Sawers November 29, 2016 7:19 AM
The promise of header bidding: Opening up premium inventory to programmatic channels
Partner Content

The promise of header bidding: Opening up premium inventory to programmatic channels

Mark McEachran, Rubicon Project November 29, 2016 4:10 AM
Google: In-store visits jumped by 65% on Black Friday compared to November average

Google: In-store visits jumped by 65% on Black Friday compared to November average

Paul Sawers November 28, 2016 5:07 AM
5 marketing trends to watch for in 2017
Guest

5 marketing trends to watch for in 2017

Mitchell Reichgut, Jun Group November 27, 2016 9:05 AM
PlayStation leads console brands’ ongoing stranglehold on fall TV
Guest

PlayStation leads console brands’ ongoing stranglehold on fall TV

Jon Cappetta, iSpot.tv November 26, 2016 8:01 AM
How voice search may threaten Google’s advertising business

How voice search may threaten Google’s advertising business

Hannah Roberts, Business Insider November 26, 2016 3:03 AM
WordPress.com rolls out Google Translate widget to let visitors convert websites into 103 languages

WordPress.com rolls out Google Translate widget to let visitors convert websites into 103 languages

Paul Sawers November 25, 2016 9:30 AM
Encrypted email service ProtonMail offers limited number of ‘Lifetime’ accounts for $1,400 each

Encrypted email service ProtonMail offers limited number of ‘Lifetime’ accounts for $1,400 each

Paul Sawers November 25, 2016 5:38 AM
Samsung Gear Fit2 band now auto-pauses when you stop exercising, detects more dynamic workouts automatically

Samsung Gear Fit2 band now auto-pauses when you stop exercising, detects more dynamic workouts automatically

Paul Sawers November 24, 2016 2:25 AM
Stanford Study: Most students can’t tell the difference between fake and real news

Stanford Study: Most students can’t tell the difference between fake and real news

Mathew Ingram, Fortune November 23, 2016 8:11 PM
App intelligence startup Apptopia raises $2.7 million from Ashton Kutcher, Mark Cuban, others

App intelligence startup Apptopia raises $2.7 million from Ashton Kutcher, Mark Cuban, others

Paul Sawers November 23, 2016 7:18 AM
Google to promote Pixel phones and Daydream VR through a series of livestreamed music festivals

Google to promote Pixel phones and Daydream VR through a series of livestreamed music festivals

Paul Sawers November 23, 2016 5:17 AM
Seth Besmertnik, being brutally original, and making Spectacles of yourselves – VB Engage

Seth Besmertnik, being brutally original, and making Spectacles of yourselves – VB Engage

Stewart RogersTravis Wright, CCP.Digital November 22, 2016 9:21 AM
Google expands mobile-optimized ‘rich cards’ in Search to cover local restaurants and online courses

Google expands mobile-optimized ‘rich cards’ in Search to cover local restaurants and online courses

Paul Sawers November 22, 2016 3:10 AM
BuzzFeed wants to sell you stuff

BuzzFeed wants to sell you stuff

Erin Griffith, Fortune November 21, 2016 10:16 AM
Why relying on cost-per-lead KPI is killing you — and how to rescue it (VB Live)
VB Live

Why relying on cost-per-lead KPI is killing you — and how to rescue it (VB Live)

VB Staff November 21, 2016 9:30 AM
How tech usurped the word ’empathy’
Guest

How tech usurped the word ’empathy’

Adam Ghahramani November 19, 2016 1:15 PM
Connecting online and off: Going all-in with cross-channel analytics (VB Live)
VB Live

Connecting online and off: Going all-in with cross-channel analytics (VB Live)

VB Staff November 19, 2016 12:15 PM
Facebook kills its Atlas ad server to focus on measurement tools for marketers

Facebook kills its Atlas ad server to focus on measurement tools for marketers

Ken Yeung November 18, 2016 8:29 AM
Tenjin introduces self-service mobile marketing platform for mobile apps and games

Tenjin introduces self-service mobile marketing platform for mobile apps and games

Dean Takahashi November 18, 2016 7:00 AM
Meta game ads are the most effective in getting new mobile app installs
Exclusive

Meta game ads are the most effective in getting new mobile app installs

Dean Takahashi November 18, 2016 12:01 AM
Mozilla updates Firefox Focus for iOS with a stripped-down private browser

Mozilla updates Firefox Focus for iOS with a stripped-down private browser

Emil Protalinski November 17, 2016 6:00 AM
EA’s new rule for Twitch and YouTube streamers: You must disclose sponsorships

EA’s new rule for Twitch and YouTube streamers: You must disclose sponsorships

Jeff Grubb November 16, 2016 12:30 PM
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