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Oh Twitter, will you ever stop causing trouble? Every one's favorite platform for public humiliation is at it again. This time it comes from The Redner Group, the PR firm hired to pretend Duke Nukem Forever is still relevant. As if the story of Duke needed anymore color, Jim Redner who–as his name implies–runs the company, lashed out at reviewers on Twitter; claiming that reviews “went too far” and that they would be “reviewing who gets games next time”.  Redner has since had a procedure done to remove the firmly planted foot from his mouth. Not only did 2K publicly dissolve their relationship with the firm, Redner himself then tweeted apologies to every known person on the planet. Redner ended the barrage of tweets with “this has ruined my business, I have to go” – presumably to play Duke Nukem Forever in a cardboard box for all of eternity.

Sad story, really; I completely understand 2K’s position and I would have done the same but I do feel bad for Jim Redner.  PR firms have a tough job. No one likes them but everyone needs them. His job, whether he likes it or not, is to smile and nod at all times, pretend he has the best game in the world, and most of all to avoid making his client (the company, not the game) look bad.

It’s a tough lesson to learn, but who hasn’t vented on Twitter? That bird is just so smug.