What’s up with the popularity of CRM software systems news lately? Next up is the San Diego-based software development company called Rebar, who claims they’ve landed $3 million worth of seed round funding to further develop its CRM software technology. Theirs is a collection of software tools that has been developed over the last year from the Rebar team on a stealthy basis, which makes one wonder how they developed the buzz to raise such funding in the first place.

Either way, Rebar has spent the last year actively developing a suite of CRM software tools that contain those features you’d expect that help companies manage their customers and keep them happy. That includes a complete tracking platform to help firms figure out who has paid how much and for what products, including any returns and other ID management tools.

How quality customer relationship management helps gaming companies survive

Back in the days when cash was king and customers had to rely on bricks-and-mortar retail store managers with great memories to realize their track records of the purchases made and returns enacted of various games, managing customer relationships was a lot more rudimentary.

However, the Information Age can now also be termed the Era of Big Data, whereby gaming companies can take advantage of CRM software to let them know which customers have actually purchased their games or monthly subscription services – and provide all this information to be accessed at the fingertips of customer service reps in order to help serve consumers more effectively.

Gaming firms have discovered that CRM software is just as helpful for the video game industry and related offshoots as other arenas. In the same way that a shopper expects to contact a clothing company’s customer service support line or website and be pitched products related to the type that they normally purchase, customer relationship management software helps provide similar “upsells” and “suggested selling” strategies by keeping a history of their clients’ buying records.

Predicting purchases, making data easy to analyze

The concept that CRM companies realize is valuable to their clients is the ability to crunch data and visualize it in a way that’s easier to understand and use to help make crucial decisions by studying it in a graphical manner. Within one interface, the macro to the micro level of data that includes seeing the visual track of a prospective customer to a converted client can paint a picture of the next steps a firm needs to take in order to optimize their sales process.

Having a CRM software that allows the user to synchronize customer interactions in a relatively easy way means customer service reps from within all departments of the company – and not just the IT department, but sales and marketing as well – can provide a high-quality experience that adds to positive word-of-mouth and the financial bottom line of the companies that use them.

These systems have been able to revolutionize even the servicing levels of gaming firms by starting at the root that matters: the customer.