You’re all excited to finally get your first game live and for sale on Apple’s iTunes App Store. Lo and behold, out of nowhere you receive an email that states your gaming app has been reviewed, but Apple isn’t able to post the version.

You’re somewhat bummed that your hopes to have an app game with the name of your gaming development company in the iTunes App Store has been derailed and delayed even longer. In order to figure out why your gaming baby has been denied, or to directly contact the App Review team, Apple then urges us to visit the resolution center in iTunes Connect – and not to reply directly to the bummer email they’ve sent.

And what will you discover once there? Most likely that your gaming app rejection was due to any number of these reasons:

Apps that crash will be rejected

If Apple discovers that your app crashes when they try to launch it, they are not going to be able to review the game. That’s when they’ll urge you to revise your app’s code and test it on various devices to make sure it can launch without crashing and runs as you’d expect, so that users won’t experience the same thing.

This is a valid reason for rejection, because after all, there are plenty of bad reviews for apps that crash after users have downloaded them. To make sure you’ve fixed the problem prior to resubmitting the app or for discrete code-level types of questions, they advise you ask Apple Developer Technical Support, and perhaps turn over your crash logs and symbolicate the crash logs prior to contacting the team. Testing Workflow with Xcode’s Archive feature is another valuable link to visit if you’re having a crash problem and can’t duplicate the process.

Games that offer incentives for viewing videos or sharing via social sites might be rejected, too

As the wild, wild world of gaming apps becomes full of innovative ways that app developers can monetize their games by using tactics like offering promotions for certain actions like video views and social sharing, Apple is pumping the brakes on some of those actions by rejecting apps that take advantage of those tricks.

Other surprising and not-so-surprising reasons Apple might reject your gaming app includes stuff like long load times, links to weird payment schemes, and games that infringe upon trademarks and the like.

All in all, if your gaming app is rejected, it’s best not to panic but to fix the problem and keep submitting until you get an approval. If you’re not sure how to correct the problem, or have no idea how to code your app in the first place, it helps to hire out the task to a firm of experienced web app programmers who can provide rapid and knowledgeable web development.

Chin up – that app game might be live and knocking out the number one app from their position before you know it.