Eventbrite debuts new app that syncs event data right into Salesforce

Eventbrite today launched a new way for businesses to connect their Salesforce instance right into the ticketing platform. Called EventbriteSync, it allows data to be transferred almost seamlessly between the two platforms.

Previously in beta, this app is now available free worldwide through Salesforce’s AppExchange. Once enabled, users will log into Eventbrite using OAuth2 authentication and then link their accounts with Salesforce. Instantly a 1:1 relationship will be created. What’s left is the configuration and mapping of data.

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EventbriteSync offers what Eventbrite’s head of partnerships and platform Dylan Serota describes as “bi-directional sync.” Event data created through the ticketing platform is synced to Salesforce and contact lists and promo codes can be transferred back to Eventbrite to be associated with marketing campaigns.

Although Serota touts the syncing capability, it’s not entirely seamless (we did say “almost”). We inquired whether the following scenario would be possible: You connect Salesforce with Eventbrite —  within the ticketing platform can you then select specific contact lists, individuals, etc., all without having to jump between the two platforms? Serota said that, unfortunately, that would not be possible at this time, so users should probably expect to do some additional work to get the configuration just right.

EventbriteSync is aimed at helping businesses that put on events as a component to their mission. Eventbrite is seeing an increasing number of such businesses and these users are probably leveraging customer relationship management tools like Salesforce to manage their conferences, endurance races, festivals, and other annual shows.

“Companies are looking to transform the way they connect with customers, partners and employees to thrive in today’s connected world,” said Salesforce’s senior vice president for global AppExchange and partner programs, Ron Huddleston. “By leveraging the power of the Salesforce1 Platform, EventbriteSync provides customers with the proven social, mobile and connected cloud technologies to accelerate business success.”

Eventbrite said that for over one and a half years, it’s received a “flood of requests” for integrations with Salesforce. Until now, there have been third-party connectors that have tried to fill this need but it was more of a “MacGuyver’ed” approach anc certainly wasn’t a native integration. And while there are many ways to configure Eventbrite, such third-party connectors fall short of an ideal solution.

Although Eventbrite counts more than 130 integrations with its platform, the addition of Salesforce is particularly noticeable, as it’s reaching a higher tier of enterprise companies. Existing CRM tie-ins include the cloud-based nonprofit software platform Kindful, Pardot, Eloqua, Microsoft Dynamics, Survemetrics, and others. While there are certainly CRMs on the list, tapping into what is arguably the largest solution in the marketplace today is a pretty big deal.

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EventbriteSync is available to all Salesforce and Eventbrite customers now and includes support for French, German, Italian, Portuguese, and Spanish.