Performance management biz Adaptive Planning nets $45M from BVP & others

Leading corporate performance management (CPM) company Adaptive Planning has raised a massive $45 million in its fourth and final round of funding with a goal to further dominate the CPM space, the business said Tuesday.

Adaptive Planning offers a suite of budgeting, planning, forecasting, and data discovery software in the cloud. Its software works for small businesses all the way up to large enterprises, which now represent 25 percent of its business. The company had 1,500 customers at the end of 2012 and it estimates it will have 2,000 customers at the end of this year. Big name customers come from all kinds of industries including Box, Coca-Cola, Johnson & Johnson, Jive Software, NBC News, Nissan, Red Hat, Toyota, and Zipcar.

“We address all of the CPM market — and it’s a huge market,” Adaptive Planning CEO John Herr told VentureBeat. “Most of our new customers move to us from Excel. We help customers upgrade from ‘Excel hell’ to Adaptive.”

Adaptive Planning competes with solutions from Oracle, IBM, and SAP, but its software-as-a-service has made it a leader in its space. And now the company will have more cash to hire more employees, further refine its software, and create more partnerships with resellers.

That last point is particularly important for the company, as it already has a strong reseller network of more than 400 “channel partners.” These partners help sell the product to more businesses and give it better access to international customers. One such partner is NetSuite, which offers Adaptive-based Financial Planning service that is integrated with NetSuite’s software.

The huge new funding round was led by new investor Bessemer Venture Partners (BVP), with participation by existing investors ONSET Ventures, Norwest Venture Partners, RBC Venture Partners, Cardinal Venture Capital, and Monitor Ventures. BVP partner Byron Deeter will join the company’s board.

“The business is on fire and this investment is a strong endorsement of what we’re about,” Herr said. “Many BVP companies are also customers of Adaptive.”

Including the new round, Adaptive Planning has raised about $100 million to date, including a $22 million round a little over a year ago.

Herr said this will be the last round of venture capital funds raised for the company and that it will explore the option of going public “in the next couple years.” He also indicated other “exit opportunities” were on the table. “We’re open to all positive outcomes,” Herr said.

Mountain View, Calif.-based Adaptive Planning was founded in 2003 and has 200 employees. Herr said the company aims to double its number of employees in the next 12 to 18 months.

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