Deals & More: Adaptly gets $2M more to aggregate social network ads

Today’s funding announcements include companies focused on buying ads, building and analyzing apps:

Adaptly brings in $2M more for consolidated ad buys: The New York-based startup has closed a first round of funding from First Round Capital, Kirshenbaum Bond Senecal & Partners, Charles River Ventures, Lerer Ventures and others, AdAge reports. The company also raised $700K in seed funding last October. Founded by a Northwestern University student during his senior year, the company allows brands to purchase ads across social networks in a single media buy. The company also offers real-time insights and auto-optimization to clients.

Metabar raises $1M for easy browser-based apps: The startup based in Russia has raised funding from Russian seed-stage VC Runa Capital to help users develop browser-based apps without the need for any programming or development skills. The software, which has been in beta since last fall, is used by hundreds of Russian web sites today.

Localytics grabs $2.5M for mobile app analytics: The TechStars: Boston 2009 alum has closed a first round of funding led by Launchpad Venture Group and New York Angels. Based in Cambridge, Mass., the company currently provides analytics to enterprise-level customers, but Localytics plans to use the latest funding in part to expand to mid-market publishers. The startup works with companies including New Corp., Turner Broadcasting, Bluefly, Rue La La and Skype.

Concur invests $40M in Cleartrip: Concur Technologies, a Washington-based maker of expense management software, has invested $40M for a minority stake in Cleartrip, an online travel site based in India. The deal includes a strategic marketing partnership. Cleartrip, which allows users to plan flights, hotels and trains for a trip, previously raised at least $18M from Draper Fisher Jurvetson, Kleiner Perkins Caufield & Byers, Sherpalo Ventures and The Mahindra Group.

VideoSurf gets $16M for online video discovery: The developer of a technology that helps users search for and discover relevant videos has raised a third round of funding from Israeli VC Pitango Venture Capital and others, peHUB reports. Based in San Mateo, the company was founded in 2006 and was recently awarded a patent for its computer vision technology. VideoSurf reaches more than 20M unique users per month, 12M of whom visit its own web site.