Deals & More: Gigya grabs $6M to make web sites more social

Today’s funding announcements include software to help businesses with social networks, employee safety and shopping advice:

Gigya raises $6M for social network integration: The software maker has raised equity and securities in its third round of funding, according to a filing with the SEC. Founded by Israeli developers in 2006, the company helps businesses like ABC, ESPN and Reuters integrate their sites with social networks. Gigya, which last raised $11M in 2008, is backed by investors including DAG Ventures, Benchmark Capital, First Round Capital and Mayfield Fund.

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ZoomSafer brings in $1.1M to keep employees safe behind the wheel: The developer of risk management software has raised funding from White Birch Capital and SugarOak Holdings to prevent employees from using mobile phones while driving. Based in Reston, Virginia, the company offers a solution that automatically prevents fleet drivers from emailing, texting or browsing while driving.

MyBuys snags $20M for personalized online shopping: The Redwood City, Calif.-based company has raised a third round of funding led by Rho Ventures with participation from Lightspeed Ventures and Palomar Ventures. The company provides more than 300 clients in the online retail space with its product recommendation technology, which combines a shopper’s behavior with algorithms to make relevant purchase recommendations.

Bubbles & Beyond gets $1.7M for intelligent fluids: The Leipzig, Germany-based company has raised a second round of funding from LBBW Venture Capital, S-Beteiligungen, Hightech-Gruenderfonds and KfW to grow its presence internationally. Founded in 2006, the company develops customized intelligent fluids that have applications in the industrial, cosmetics and medical industries. Products on the market today can be used for graffiti removal and building preservation.