Deals & More: Instructure gets $8M for web-based school tool

Today’s funding announcements include a learning management system, private car sales and marketing investments:

Instructure brings in $8M for online education system: The developer of Canvas, a cloud-based learning management system used by more than 30 educational institutions as an alternative to Blackboard, has raised a second round of funding from OpenView Venture Partners, EPIC Ventures, TomorrowVentures and Tim Draper of Draper Fisher Jurvetson, peHUB reports. Infrastructure was founded in 2008 at Brigham Young University.

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CarLotz raises $525K for car sales: The Richmond, Virginia-based company has raised equity funding in its first round, according to a filing with the SEC. Co-founded by three alumni of Harvard Business School, the company was started this year and plans to improve the process of used car sales by owner.

MarketShare raises $32M for marketing analytics: The Los Angeles-based company has raised funding from Elevation Partners to help businesses determine the most effective media mix for marketing investments. The company plans to use part of the money to fuel strategic acquisitions and expansion into Asia-Pacific, Europe, the Middle East and Africa.

Television ad company INVIDI completes $49M round: The developer of addressable advertising solutions has completed its fourth round of funding with participation from DIRECTV. The New York-based company raised the first $23M of its fourth round from Google and several other investors last May. The company’s Avatar software, which allows TV advertisers to deliver targeted messages to households during commercials, will be inside DIRECTV DVR digital set-top boxes starting in 2011.