Deals & More: Novariant grabs $4.5M for hands-free farm equipment

Today’s funding announcements include technology to run farms efficiently, monetize videos and monitor theft in stores:

Novariant gets $4.5M for GPS technology: The Fremont, Calif.-based company has raised funding as part of its fifth round, according to a filing with the SEC. The firm, a spinout from Stanford University in 1994, creates products for the agriculture, mining and aerospace industries that perform functions like automatically steering farm equipment and landing aircraft.

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Auditude brings in $4M to bring ads to online videos: The Palo Alto-based company raised a third round of funding, according to a filing with the SEC. Big name clients including Comcast, Sony Music and Universal Music Group use Auditude’s ad platform to monetize online video content.

3VR gets $17M to watch over businesses with video surveillance: The company has raised a new round of funding led by Menlo Ventures with participation from Kleiner Perkins Caufield & Byers, DAG Ventures and Focus Ventures. The San Francisco-based company develops video search technology that helps retailers, banks and hotels fight theft and fraud.

Revolution Foods gets $20M to bring healthy lunches to schools: The Oakland-based company has raised a new round of equity funding to provide high-quality lunches to students in more than 100 schools, according to a filing with the SEC. The business, started by graduate students at the UC-Berkeley Haas School of Business, works with partners like Whole Foods Market and Berkeley Farms to serve schools in California, Colorado and Washington, D.C.