Entrepreneur Corner: Marketing truths and a primer on networking

Here’s a roundup of the latest posts from VentureBeat’s Entrepreneur Corner.

VC Roundtable: What makes a great founder? — OpenView Partners surveyed several venture capitalists, asking them to share their vision on what qualities make for a good founder and to weigh in on whether those founders should extract equity upon receiving funding. Hear thoughts from Phin Barnes, Brad Feld, Rob Go and Alex Taussig in this roundtable discussion.

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6 social marketing truths executives must understand — The emergence of Google+ has put social networks on the front burner for marketing executives. Reggie Bradford, CEO of Vitrue and a 20-year vet of the tech and marketing industries, gives executives a no-nonsense look at the field.

For good entrepreneurs, there’s always a Plan B — The difference between an operating executive and an entrepreneur is the ability to quickly adapt to change. Serial entrepreneur Steve Blank discusses the need to always be prepared for the unforeseeable if your startup is to survive.

5 things you should know before starting a company — High pre-money valuations and big IPOs are leading a lot of people to explore the entrepreneurial world. But before you jump in, there are some things you need to know. Stuart Wall, co-founder and CEO of Signpost, runs down some of the most important lessons he has learned as he has ventured into the startup world.

Shotgun networking is no way to make contacts — As critical as networking is in the entrepreneurial world, there are a lot of people who are really, really bad at it. PerfectBusiness founder Mark Verge talks about ways to improve your mingling skills and turn those chance encounters into something that can help your company.