Funding Daily: homemade-unicorn edition

Here’s our roundup of all of the notable funding news of the day:

EverString takes $12M

EverString employs neural network scientists and natural-language processing scientists to build models for scoring leads and predicting who will be the best customers. Now it’s going to be able to recruit even more data scientists thanks to the $12 million new funding it just announced. The technology works by first putting software agents into customers’ CRM systems to get information about existing leads, which is basically their names and websites. After that, EverString goes around the Web to gather information about these companies.

Read more on VentureBeat: EverString picks up $12M to hire more data scientists to predict business leads

Axial grabs $11M

Investment management platform Axial has raised a new $11 million round of funding. Axial helps private companies (as well as those that advise them) gain access to investment firms and other financial organizations necessary for making transactions, acquisitions, and the like. It’s kind of like a LinkedIn for finance pros and business leaders.

Read more on VentureBeat: Financial platform ‘Axial’ grabs $11M from Comcast Ventures

Hireology raises $10M

For decades, managers hired based on gut feelings and snazzy cover letters. In fact, most still do. But Hireology, now with a fresh $10 million in the bank, claims it has unlocked the future of hiring. The HR tech company says it “leverages proprietary data and predictive analytics to help managers make the right hiring choice.” The 4-year-old company says it achieves this “by analyzing the behaviors of top-performing employees.”

Read more on VentureBeat: Forget intuition. Hireology grabs $10M to bring data into the hiring process

RelayRides secures $10M

Ride sharing startup RelayRides has raised an additional $10 million in funding, following a $25 million Series B round that closed just six weeks ago. The reason? Investors were still interested in offering up their dollars following the close of the round.

Read more on VentureBeat: RelayRides raises additional $10M for expansion, Android app creation

Windsor Circle closes $5.25M

Marketing platform Windsor Circle has secured a new $5.25 million in funding led by Comcast Ventures. The startup’s marketing tech focuses on customer retention, and the new capital will be used further develop its customer retention technology and expand into new verticals.

Read more here.

CyberLightning nabs $4.2M

Internet of things startup CyberLightning has pulled in $4.2 million in new financing to help the company continue development and implement a stronger marketing push in the international market. The company’s CyberVille software offers 3D visualization for the Internet of things that makes it easier to analyze big data that sensor networks capture. These networks are used on buildings, for evaluating utilities infrastructure, and even for monitoring traffic. Basically, corporate clients can use the CyberVille platform to analyze collected data and display it in a more readily accessible way.

Read more on VentureBeat: IoT company CyberLightning announces $4.2M round

Traitify takes $4.2M

Traitify has developed tests to pick up on character traits. People take the tests by going through a series of images and words and saying if the activity is “me” or “not me.” The technology, which comes in the form of a widget or application programming interface (API) that developers can weave into applications, has already proven valuable for vetting job candidates. The startup just announced the close of $4.2 million in new funding as it plans to brings its psychology technology to more industries.

Read more on VentureBeat: Traitify, an expert in mining your personality, finds $4.2M for itself

Acupera raises $4M

Acupera has secured an additional $4 million in new financing led by Lightspeed Venture Partners with participation from The Whittemore Collection. Acupera provides population health and workflow technology for health systems. Some of the major partners and customers the company currently collaborates with include the Massachusetts Institute of Technology, Columbia University, the University of California at San Francisco, Harvard University, St. Vincent Health, Accion Labs, and Hiteks Corporation.

Read more on VentureBeat: Acupera secures additional $4M in new funding

RadPad gets $2M

Rental service startup RadPad has closed a $2 million round of funding led by SG VC, with participation from Social Leverage L.P., Michael Huffington, Queensbridge Venture Partners, and Happy Walters. The the Los Angeles-based startup provides a mobile marketplace for people seeking rental properties.

Read more here.

Packback closes $1M

Textbook startup Packback has closed $1 million in seed funding to help students gain access to books they need on the cheap. Packback’s short-term digital textbook rental business has a presence today in 80 college campuses and touts 1,500 customers. It charges between $3 and $5 for a 24-hour rental of a digital textbook.

Read more on VentureBeat: If you only need that textbook for a day, you can rent a digital version on Packback for $5