Mobile-analytics outfit Liquid takes its first million dollars

Liquid offers developers an interesting proposition. The company says its product can not only track app data but can also adjust and change how your app works, fine-tuning it based on said data.

And all without you having to make any changes to the code.

Crazy! But Faber Ventures and Portugal Ventures, which led a million-dollar funding round for the startup, believe there’s gold in them hills.

According to a release from the company, “Liquid lets customers target users in a highly personalized way, prioritizing features, changing the design, or offering new content according to the individual’s behavior and to similar segments propensity to engage or purchase in-app.”

Liquid’s currently available product is a public beta; the team expects to execute a full launch in July.