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SAP to acquire Hybris to jumpstart its presence in e-commerce

SAP to acquire Hybris to jumpstart its presence in e-commerce

Enterprise software titan has agreed to buy Hybris, a Switzerland-based ecommerce player with big customers.

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Enterprise software titan SAP has agreed to buy up e-commerce tech player Hybris, the companies announced today.

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Zug, Switzerland-based Hybris was founded in 1997 and offers various software solutions related to multi-channel e-commerce and data management. Notably, its apps are already in use by major companies including 3M, Bridgestone, Levi’s, Nikon, and Proctor & Gamble.

With resources from SAP, Hybris will be able to continue dominating in the e-commerce market.

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“Joining with SAP will significantly expand the scope, scale, and power of Hybris’ commerce platform, and allow us to deliver the next generation of customer engagement innovation across all channels,” Hybris CEO Ariel Lüdi said in a canned statement.

Hybris will operate as independent business unit of SAP. The two companies expect regulatory approval by the end of the third quarter of 2013.

The terms of the deal were not disclosed.

E-commerce photo via violetkaipa/Shutterstock

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