Zarget raises $6 million to let small businesses create their own marketing strategies

Zarget, a startup offering a “marketing automation software for the masses,” scored a $6 million investment led by Sequoia India, the company announced today. The funds will be used to scale Zarget’s products.

Zarget’s conversion-rate optimization tool helps small businesses and early-stage startups access data analytics in a comprehensive way. Using this information, they can easily manage the marketing performance of their websites, even if they don’t have coding experience.

 

Founded last year, Zarget says it saw more than 1,000 customer sign-ups from 10 countries in its first four months of operation.

Earlier this year, the Walnut, California-based startup raised a $1.5 million seed investment from Accel and Matrix Partners. Both VC firms were back for Zarget’s latest funding round.