During a conference call with investors today, GameStop confirmed that season passes are a huge success for its retail business.
[aditude-amp id="flyingcarpet" targeting='{"env":"staging","page_type":"article","post_id":707132,"post_type":"story","post_chan":"none","tags":null,"ai":false,"category":"none","all_categories":"games,","session":"A"}']More than a third of the customers who purchased Gears of War: Judgment or BioShock Infinite at GameStop also bought the downloadable-content season pass for those titles. The publishers of both games are planning multiple expansions. Season passes provide a way to lock gamers into those additions while also providing a discount to the customer.
“We have a very dominating market share on the DLC,” GameStop president Tony Bartel said.
While more and more games move to digital sales. The concern is that brick-and-mortar retailer GameStop won’t keep up with that transition. But if the company is already responsible for a major portion of DLC sales, it’s clear that it is still an important outlet for publishers.
The season pass for either BioShock Infinite or Gears of War: Judgment goes for $20.