China is a gigantic market that is expected to generate over $1.2 billion in mobile game revenues in 2013, according to Asian market-analysis firm Niko Partners.
Niko released a report on the Chinese market and found that gamers in that country are swarming to smartphones and leaving behind social and browser-based games. The company expects that Chinese consumers will activate around 500 million smartphones by the end of 2013. That’s a massive increase from 100 million active smartphones in early 2012.
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The intelligence firm claims that nearly 80,000 development studios currently exist in China. Those companies release over 100 new games every day.
Niko is selling its full report for $4,000 to help demystify the market for Western studios. The company used Umeng and App Annie, a pair of analytics platforms for mobile apps, to conduct its research.