Mobile gaming is overflowing with apps that want your attention — and sometimes even successful games need help standing out. That has one developer turning to real-money wagering pros for a boost.
Developer Wicked Witch Software, which is responsible for the iOS and Android game Catapult King, is working with Gamblit Gaming on a revamped version of that aging hit. Gamblit is a technology company that provides game makers with a way to introduce real-money gambling into gaming apps, and now it is going to bring those features to Catapult King: Gamblified in the United Kingdom (where gambling on mobile is legal) in 2016. This will give players the chance to bet and win money in the boulder-flinging simulator. And this should give a boost to the revenues of the Catapult King franchise — which has already seen more than 27 million installs since debuting in 2012. While in-game purchases and advertising make up most of the $30 billion mobile gaming business, real-money wagering is growing side of that business with Gamblit competing in the space against companies like Cashplay and Skillz.
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But Gamblit isn’t just turning Catapult King into a mobile real-money gambling experience. The company is also launching a version of Catapult King: Gamblified on casino floors.
In a canned statement, Gamblit Gaming chief marketing officer Darion Lowenstein said that this “gives players an experience they know and love.”
“It also brings an entirely new experience into the casino world,” he said.
The casino version of Catapult King: Gamblified will also launch in 2016.