At this point, we know how crucial Christmas and the gift-giving holidays are for mobile app developers. New owners of phones and tablets activate millions of new devices and hop online to download a slew of apps and games.
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App-tracking firm Chartboost revealed some of its data about the last four major holidays of the year.
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The infographic runs below, but here’s some key data:
- Halloween: Advertisers paid 8 percent more on this day than any other day in October.
- Thanksgiving: Total advertising increased 17 percent compared to Halloween.
- Christmas: Users downloaded games at a rate of a million per hour — making this rate four times faster than game downloads on a typical Tuesday.
- New Year’s: Gamers played twice as many game sessions than on Halloween.
To the graphic:
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