It sure sounds like bluster. But I wouldn’t bet against these guys. They run one of the fastest-growing casual game companies in India. The Games2win site is a portal for casual Flash games of all kinds, and they also provide games to other game sites.
[aditude-amp id="flyingcarpet" targeting='{"env":"staging","page_type":"article","post_id":99054,"post_type":"story","post_chan":"none","tags":null,"ai":false,"category":"none","all_categories":"games,social,","session":"D"}']They’ve figured out how to expand beyond the Indian market into the U.S. and China. And the two men have a couple of sister companies, Invizi Ads, an ad network for in-game advertising, and Gamecurry.com, a search engine geared to finding free Flash games on the Internet. The search engine debuts today.
Both of those sister companies serve an interesting purpose. They allow Games2win to thrive, even amid a sea of piracy and competition, says Sumant Mandal, managing director of Clearstone Venture Partners, which invested in Games2win. Invizi Ads uses an ad technology that works even if the game is “scraped,” or stolen from a web site and pirated to another. The ads will still run on the pirated site, allowing Games2win to monitor the plays on the pirate site and still collect payments from advertisers.
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“The more piracy there is, the better they will do,” said Mandal.
And Gamecurry.com is a way to sift through and find games to play in the so-called long tail; it enables gamers to find Games2win games despite an ocean of rival games.
The Games2win business includes simple games like “Bombay Taxi,” where the object is to park a car in a crowded environment, or “Naughty Beach,” where the object is to titillate yourself with bikini-clad cartoon babes. In just a year, the site grew to become the 71st-largest game site on the web in July, 2008, when the company got 5.1 million unique visitors from 200 different countries. The company is smaller than Zapak, another Indian company which has more than 600 games. Zapak has 250 employees and just moved into the Russian market.
The Games2win strategy is to put a lot of games up fast and see what sticks. It has 170 games now and is adding 16 a month. A lot of those games are trash. But Games2win can make them extremely inexpensively, thanks to its development team in India. From time to time, when the company comes up with a big hit, it can apply that hit to different cultures.
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“They have a very strong grasp of how viral Flash-based casual games are and how to adapt fairly standard game mechanics regionally to different cultures,” said Edward Hunter, an analyst at comScore.
Khambadkone says the new game search engine will find free games based on keywords, such as “dress up games.” You can mine the search site for data, such as “what games do girls in Israel play?”
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