Someone wants to grab the game-streaming crown from Twitch.
Hitbox announced today that it is removing any minimum viewers requirement for ad revenue share and subscriptions. This means that anyone can receive some ad money from their Hitbox streaming channel. Twitch, the most popular game-streaming site, restricts ad revenue share to broadcasters with more than 500 viewers.
Hitbox’s new policy starts today.
“There is so much varied and exciting content streaming live on Hitbox every day,” said Martin Klimscha, the chief executive officer and cofounder of Hitbox in a press release sent to GamesBeat. “For those broadcasters who are growing a smaller audience or choose unique, lesser known titles over the esports giants, we wanted our platform to be just as rewarding.”
Hitbox is available via web browsers at Hitbox.tv. It’s also available as an app for iOS and Android. While Twitch has only recently planned on switching from Flash to HTML5, Hitbox has been running on HTML5. Hitbox also boasts a shorter stream delay over Twitch. However, it can’t compare to Twitch’s large community and viewership. Hitbox has had over 10 million unique users, but 100 million people watch Twitch every month.