Unity Technologies announced today that it is launching the Made With Unity platform for game discovery.
The online platform will focus online at first, as Unity already gets about 10 million unique visitors coming every month to its website, said Clive Downie, chief marketing officer at Unity, speaking at the Unite 2015 event today in Boston. With a few million apps in the app stores, discovery has become the toughest problem for game companies to overcome.
“It’s just the starting point, of course,” Downie said. “Discovery kind of sucks. It is one of the hardest problems for game developers. We are going to start to solve that problem. It’s going to take a while.”
That’s better than paying $15 per person to acquire new users via advertising, Downie said.
The platform has a blog creation tool, a content management system, and it’s linked to a developer’s Unity account.
You can create your own developer page that tells your story about your company’s history. You can also create a page about a particular game. You’ll have a home page with the freshest news and a map to your full story online. Developers can create hangouts where they can talk with fans or Unity platform employees.
Unity is creating new events such as its 2015 game awards, which will highlight winners of awards and broadcast them live on madewith.unity.com.
“We’re going to get more gamers in front of your games,” Downie said.
Above: Made With Unity storytelling tools.