These are some monster-size revenues for a small mobile game company.
Mino Games revealed to GamesBeat that its free-to-play mobile release Mino Monsters 2 is already generating $1.7 million a month in revenue. It came out for iOS and Android on October 8. This makes it a hit in a mobile market worth an estimated $30 billion this year, according to the researchers at Newzoo. And it shows that you don’t have to have a monster company with a monster-size user-acquisition budget in order to succeed in mobile games.
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The data is interesting in that most developers don’t release details of their revenues, making the mobile gaming business more of a mystery than it has to be, especially for indie game developers. Buckley said that players try to get a specific monster and are willing to pay for it. Players spent over $200,000 in the first week buying monsters alone. Players also spent money on packages of high value items that can speed up their game or get them more unique content.
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Mino Monsters 2 is similar to Pokémon in that it has players collecting and battling with powerful monsters. You can find more of those monsters by opening chests you can only buy with a premium currency, gems. Mino Games raised $2.2 million in funding in October. The company has just 10 employees and it has raised $4.3 million to date from backers including Andreessen Horowitz, SV Angel, Y combinator, and SparkLabs Global Ventures.
Mino Games was founded in 2011 by Buckley and Sasha MacKinnon. The original Mino Monsters title debuted in September 2012, and it was a top-10 grossing game in 66 countries. That helped create the foundation for Mino Monsters 2.
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