Natural Motion shows off cute Clumsy Ninja app on the iPhone 5

SAN FRANCISCO — Natural Motion has had a string of hits on the iPhone with titles such as My Horse and CSR Racing. Today, it showed off something altogether different: Clumsy Ninja.

Torsten Reil, chief executive of the game publisher, went up on stage at Apple’s iPhone 5 event to show off Clumsy Ninja, who is an interactive character that you can play with, much like the Talking Tom character from Outfit 7.

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Reil said that his company has worked on the character and its artificial intelligence for years with a university. He said you can play with the character, who responds like a shy person. He’s a cute guy you can pick up with your fingers. But he will hide from you if you scare him.